wise.com traffic, backlinks, authority, and more

The site's traffic has grown by 69% year-over-year with over 17,344,750 monthly visits driven primarily by high-intent currency conversion and live exchange-rate queries — particularly searches related to dollar and local-currency pricing, cross-border conversions and regional rate lookups that feed product demand and conversion flows. Traffic is concentrated in North America (primarily the US, 16.1%), Asia (led by India, 11.9%) and Europe/EMEA (notably Turkey, 8.6%), reflecting Wise’s strong foothold in major remittance corridors, international payments and emerging-market currency needs.

The domain wise.com was registered on March 7, 1994, through https://www.101domain.com/ and uses Cloudflare for DNS and security. At 31 years old, the domain benefits from established credibility, mature online presence, and accumulated authority, signaling strong trust signals and SEO advantages from a long-standing, proven track record.

The backlink profile for Wise shows a strong mix of referring domains with the site-level metrics (Trust Score 94 and an overall Domain Authority around DA 74) but the top individual sources in the sample sit mostly in the DA 40-69 (medium-authority) range rather than many DA 70+ anchors; notable links come from developer resources like Hacker News and travel/publication mentions such as Express.co.uk which indicate exposure across technology publications and broader industry leaders. This breadth, combined with 53,168 referring domains and over 41 million backlinks, contributes significant topical relevance and citation volume that bolster Wise’s organic rankings and overall SEO strength through diversified topical backlinks and a high trust signal.

In the sample list the dofollow-to-nofollow distribution is approximately 60:40, a moderately balanced mix where the majority of dofollow links (including several from mid-high DA sites) will pass valuable link equity and support authority growth. Anchor text is varied and appears natural: about 20% branded, 30% naked URLs, 30% keyword-rich, and 20% other anchors, a distribution that looks healthy from a spam-risk perspective while still providing some keyword relevance.

With exceptionally high scores across the board, Wise demonstrates strong authority, high trust, and a high-quality backlink profile, which together signal excellent SEO health, durable ranking power for competitive financial keywords, resilience to algorithm changes, and a dominant competitive position that makes organic growth and content scaling highly efficient compared with most rivals.

The domain wise.com shows a strong international currency-related keyword portfolio dominated by high-volume, transactional terms like precio del dólar hoy en méxico (1,000,000), yen to usd (823,000) and dólar estadounidense (368,000), signaling clear focus on FX conversions, local intent across Latin America, and top-ranking placements across major queries. The top keyword 'dólar estadounidense' attracts daily searches in the tens of thousands with a $2.91 CPC, indicating strong commercial value. The remaining keywords — pesos to dollars (301,000, CPC $0.03, competition 0%), dolar hoy en colombia (135,000, CPC $1.77, competition 1%), precio del dólar hoy en méxico (1,000,000, CPC $1.33, competition 0%), and yen to usd (823,000, CPC $0.02, competition 0%) — sit at top positions with low competition (0–1%), reflecting high user demand, minimal paid-advertiser pressure, and a dominant position for both informational and conversion-intent audiences. Overall, wise.com exhibits strong organic visibility and a healthy keyword portfolio, indicating competitive SEO performance and robust domain health for FX-related queries.

wise.com is built on a modern technology stack that leverages React with Next.js alongside legacy helpers like jQuery and visualization with Chart.js, combining component-driven UI development with server-side rendering and tooling that improves runtime performance and developer experience for fast, interactive pages and better optimal SEO. The backend and delivery layer use Cloudflare at the edge together with Amazon S3 and CloudFront for static asset hosting and CDN distribution, while MongoDB provides a resilient data store for site verification and application data, delivering reliability, scalability, and global distribution through edge caching and high-availability storage.

At the security and DNS layer the site employs DigiCert SSL, HSTS, DMARC, and WebAuthn alongside Cloudflare’s edge services to enforce encryption, strong authentication, DNS management and DDoS protection, which together help ensure secure connections and fast load times across regions. For product insights and operational feedback the stack integrates analytics and tagging such as Google Analytics, Google Tag Manager, Hotjar, and Mixpanel to improve monitoring, A/B testing and user experience, complementing the frontend tooling to close the loop between development, observability and user-focused optimization.

wise.com competes in the international money transfer and fintech payments space against established players like Western Union and XE, and newer alternatives such as Revolut and Remitly. Compared to many of these incumbents, wise.com shows a much stronger organic footprint—its traffic (~17.3M) significantly outpaces peers—reflecting a positioning that relies on transparent pricing, competitive exchange rates and a focus on digital-first, cross-border banking features that have driven faster adoption among digitally native consumers and SMEs.

The domain's Domain Authority score of 94 places it on equal footing with major industry competitors (all listed players also score 94), indicating parity in overall backlink strength and domain trust while wise.com converts that authority into notably higher organic traffic. By targeting expatriates, freelancers, small businesses and frequent cross-border payers with features like transparent low fees, borderless multi-currency accounts, and developer APIs, wise.com has gained strong organic visibility and differentiated market penetration that fuels continued growth.