datarobot.com traffic, backlinks, authority, and more

The site's traffic has declined by 35% year-over-year with over 14,418 monthly visits driven primarily by interest in AI and machine learning topics (modeling techniques and algorithmic approaches), natural language processing and sentiment analytics, big data and data science tooling, and commercial queries around product pricing and deployment. Geographically the audience is concentrated in North America led by the US (48.0%), followed by a strong Asia-Pacific presence driven by India (17.5%) and Japan (7.8%), signaling a core market in enterprise tech buyers and data science practitioners across those regions while Europe and other markets show smaller but relevant adoption for the domain's industry-focused offerings.

The domain datarobot.com was registered on June 28, 2004, through godaddy.com, llc and uses AWS for DNS and security. At 21 years old, this age indicates a long-standing web presence that contributes to established credibility, mature online presence, and accumulated authority, providing strong trust signals, historical SEO benefits, and a proven track record that can positively impact search rankings and user trust.

The backlink profile for DataRobot shows a predominance of medium-authority (DA 40-69) referring domains with some lower-authority links below DA 40, and notable placements on technology publications, developer resources, and industry leaders such as Fortune, AWS, PyPI and Crunchbase that provide credible citations despite few true DA 70+ sources. This mix of a high volume of links (401,146) and over 12,000 referring domains supports DataRobot’s visibility and contributes positively to its overall SEO strength by signaling relevance and topical authority across enterprise AI and developer audiences.

The top-links sample yields an approximate 40:60 dofollow:nofollow distribution, a tilt toward nofollow in the sample but with important dofollow links from medium-authority outlets that still pass meaningful link equity and help organic rankings. Anchor text is varied with branded 30%, naked URLs 20%, keyword-rich 0%, and other/generic 50% (e.g., "Homepage", "Open website"), a generally natural profile but one that could benefit from a modest increase in relevant keyword-rich anchors to support targeted ranking improvements.

DataRobot shows a moderate overall authority with a strong page-level presence but moderate trust, indicating it has solid, high-performing pages and a decent backlink profile that make it competitive in the mid-market while needing targeted trust-building and higher-domain authority initiatives to close the gap with top-tier competitors.

The domain datarobot.com presents a focused keyword portfolio centered on brand and product queries with top-ranking terms each at position 1 and meaningful volume and commercial intent (e.g., 390, 390, 320, 260, 170 monthly searches and CPCs like $11.12, $8.40, $7.05, $4.89, $3.8), reflecting a strong brand-led SEO presence in the AI and enterprise tech space. The top keyword 'datarobot careers' attracts daily searches in the dozens with a $3.8 CPC, indicating solid brand recognition. The other four keywords — 'datarobot ai', 'datarobot company', 'datarobot news', and 'datarobot inc' — show low competition for corporate queries overall (competition: 36% (moderate) for 'datarobot ai' and 18%, 9%, 12% respectively which are low competition), signaling dominant SERP placement for brand and product-intent audiences within a moderately competitive AI market. The domain's strengths are clear: strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

datarobot.com is built on a modern frontend comprised of jQuery, Angular JS, Handlebars, and Font Awesome, combining DOM manipulation and component-style application structure with templating and icon tooling to improve page responsiveness and developer experience while supporting incremental performance optimizations. The backend and delivery layer leverages Amazon S3, Cloudflare, nginx, and Amazon Route 53, using object storage for durable assets, NGINX for efficient request handling, Cloudflare’s CDN and edge features for global caching, and Route 53 for DNS routing to provide scalability, reliability, and global distribution.

At the security and DNS layer the site employs HSTS, LetsEncrypt, DMARC, and reCAPTCHA to enforce secure transport, automated TLS issuance, email protection, and bot mitigation while integrating with DNS services and edge providers to aid in DDoS protection and maintaining fast load times across regions. Observability and optimization are supported by Google Analytics, Hotjar, Segment, and New Relic, which enhance monitoring, UX insight, and data routing for analytics, and the stack can be augmented with technologies like TypeScript for type safety, GraphQL for efficient data fetching, or modern CSS solutions to further improve developer workflow and maintainable styling if present.

datarobot.com competes in the enterprise automated machine learning and MLOps space against established players like Lexalytics and GetThematic, and newer alternatives such as immersivedata.ai and informatec.com. Compared with those rivals, datarobot.com shows stronger mid-market traffic (14,418 sessions versus 8,797 and 2,737 for peers) and an outsized backlink footprint, positioning it as a broadly visible platform that leverages enterprise partnerships, extensive content/technical resources, and a focus on explainable AutoML to capture both inbound interest and dealflow from larger organizations.

The site’s Domain Authority score of 41 places it squarely on par with direct competitors in the enterprise ML/MLOps industry, indicating comparable domain trust but with room to outpace rivals through content and product-led growth. datarobot.com targets enterprise data science and ML engineering teams with capabilities like automated model building, explainability, and MLOps tooling, a combo that has driven strong organic visibility and market penetration and helped it translate technical credibility into enterprise adoption.