deno.com traffic, backlinks, authority, and more

The site's traffic has declined by 33% year-over-year with over 8,856 monthly visits driven primarily by developer-focused interest in runtime internals, interoperability with JavaScript/Node ecosystems, serialization/parsing behaviors and low-level process and file APIs. The audience is concentrated in North America (led by the US at 26.9%), followed by strong representation from Asia (notably India at 12.3%) and Europe (Germany at 6.7%), a spread that reflects core developer markets and suggests product and documentation efforts should prioritize US and India outreach while strengthening European technical localization and compliance messaging.

The domain deno.com was registered on March 9, 1999, through namecheap, inc. and uses Google Cloud for DNS and security. At 27 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority that strengthen trust signals and provide lasting SEO advantages.

Deno's backlink profile is dominated by predominantly medium-authority (DA 40-69) and lower domains with sources like technology publications (Hacker News, DA 42) and developer resources (Medium, DA 22) rather than any visible DA 70+ or clearly identifiable high-authority industry leaders in the sample data. This mix, combined with a large base of referring domains and total backlinks, supports steady organic visibility and contributes positively to Deno's overall SEO strength by providing topical relevance and referral traffic even if superstar authority links are limited.

The sampled links show an approximate dofollow:nofollow 73:27 split (8 dofollow vs. 3 nofollow), indicating a majority of links are passing link equity, though many of the dofollow sources are mid/low-authority which moderates the magnitude of that equity. Anchor text is overwhelmingly branded/naked URLs 100%, with keyword-rich 0% and other 0%, a natural pattern for software projects that is relatively safe but could benefit from more diversified, descriptive anchors to improve topical signals.

While Deno shows a moderate overall authority and trust profile paired with a strong page-level authority, this combination suggests the product has high-performing flagship pages and competitive visibility in niche developer search queries but will need to invest in authoritative backlinks, brand trust signals, and content depth to move from a competitive mid-tier position into the top-tier rankings against larger platform rivals.

The domain deno.com exhibits a focused keyword portfolio centered on the Deno runtime and tooling, with five top-1 rankings and a combined monthly search volume of 2,020 and predominantly low CPCs (one higher-commercial outlier), reflecting a developer-focused, low-commercial-intent SEO positioning. The top keyword 'current deno version' attracts daily searches in the dozens with a $0 CPC, indicating steady brand recognition. The other keywords — deno deploy (SV 480, $9.08 CPC, competition 11%), deno js (SV 390, $0 CPC, competition 1%), deno install (SV 260, $0 CPC, competition 1%), and deno 2 (SV 170, $0 CPC, competition 1%) — are all low-competition (0–33%) terms that point to strong query ownership among a technical audience, with only deno deploy showing modest commercial intent. Overall the domain's strengths include strong organic visibility, healthy keyword portfolio, and high SERP ownership.

deno.com competes in the server-side JavaScript runtime and developer tooling space against established players and newer alternatives like Node.js, Bun, fresh.deno.dev, humanwhocodes.com, and edana.ch. Compared to more established players it sits in a mid-tier traffic position (8,856 organic visits vs Bun’s 14,653) with a strong backlink footprint, and has grown by leaning into a TypeScript-first, secure runtime and integrated tooling niche that drives developer adoption and targeted interest rather than mass-market traffic.

With a Domain Authority of 46, deno.com matches peers in the server-side runtime and developer tooling industry (the table shows equivalent DA across competitors), indicating comparable domain strength even if organic traffic varies. Its focus on TypeScript-first experience, secure-by-default sandboxing, and built-in developer tooling targets professional JavaScript/TypeScript developers and edge use cases, producing organic visibility and strong word-of-mouth growth that support steady market penetration.