fastly.com traffic, backlinks, authority, and more

The site's traffic has grown by 6% year-over-year with over 45,326 monthly visits driven primarily by an increase in interest around privacy and relay services, developer and API function queries, performance and image optimization topics, protocol and caching behaviors, security/abuse tools, and compliance strategies. Geographically the audience is concentrated in North America (≈59.0%), followed by Asia-Pacific (≈19.3%) and Europe (≈18.2%), reflecting Fastly's strong enterprise and CDN market presence in U.S. infrastructure and growing adoption across APAC and European regulatory-focused markets.

The domain fastly.com was registered on July 8, 2002, through markmonitor, inc. and uses UltraDNS for DNS and security. At 23 years old, this longevity contributes to established credibility, a mature online presence, and accumulated authority, supporting stronger trust signals, higher domain authority potential, and long-term SEO benefits indicative of a proven track record.

The backlink profile for Fastly is dominated by medium-authority (DA 40-69) referring sites with a sizable portion from lower-authority (<DA 40) domains and no clear DA 70+ heavyweights; notable links come from developer resources, technology publications, and industry leaders such as Clojars, Video.js and C2PA which sit in the DA 28–55 range. This spread, combined with 28,404 referring domains and millions of total backlinks, provides breadth and topical relevance that supports Fastly’s organic visibility and contributes positively to its overall SEO strength by signaling widespread citation and usage across the developer and tech ecosystem.

The sample top links show an approximately 50:50 dofollow-to-nofollow distribution (5 dofollow vs 5 nofollow), a balanced distribution where dofollow links from mid-tier authoritative sources still pass meaningful link equity and support ranking. Anchor text is predominately branded (≈70%) (Fastly, Fastly, Inc., fastly .com), with naked URLs (≈20%) (http://fastly.com/) and keyword-rich (≈10%) anchors (e.g., “bleeding-edge CDNs”), which is a largely natural profile but should be monitored to ensure continued diversity and avoid over-reliance on branded anchors.

Fastly shows good overall authority with high page-level strength that supports strong visibility for key pages, but its moderate trust profile suggests backlink quality and trust signals need shoring up, meaning Fastly is competitively positioned in the mid-market yet must prioritize higher-quality backlinks, trust-building content, and technical SEO refinements to close the gap with top-tier competitors.

The domain fastly.com demonstrates a concentrated keyword portfolio focused on branded and developer-oriented queries, with high-ranking positions across both company-centric terms and technical long-tail phrases that signal strong alignment with CDN/edge and developer audiences and a defensive SEO positioning. The top keyword 'fastly inc' attracts daily searches in the dozens with a $1.95 CPC, indicating solid brand recognition. The other keywords — fastly company (Pos 1, 1,000 SV, $1.58 CPC, 3% competition), fastly careers (Pos 1, 590 SV, $0 CPC, 0% competition), the misspelling fasly (Pos 1, 1,900 SV, $0 CPC, 1% competition) and a technical query npm init -y (Pos 1, 1,900 SV, $0 CPC, 0% competition) — show uniformly low competition (0–3%), revealing a niche-dominant, developer-focused market positioning with low paid-search pressure. The domain's strengths include strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

fastly.com competes in the edge cloud and content delivery/network security space against established players like Akamai, Imperva, Radware, Netscout and newer alternatives such as Cloudflare and Vercel. Compared to the largest incumbents, Fastly shows lower absolute organic traffic than leaders like Akamai and Imperva but maintains a significant market presence through a developer-first, API-driven CDN and edge compute niche that drives bursts of highly engaged traffic and adoption among modern web platforms and startups.

The domain's Domain Authority score of 50 places Fastly on par with direct competitors in the edge/CDN and network security industry, meaning DA is not a differentiator versus peers and search performance depends more on content and product signals. By targeting developer-focused teams with API-first edge compute, real-time purging, and observability capabilities, Fastly has generated strong developer adoption and organic visibility, enabling focused market penetration and steady growth despite larger incumbents' higher overall traffic.