khoros.com traffic, backlinks, authority, and more

The site's traffic has declined by 29% year-over-year with over 6,002 monthly visits driven primarily by content and search interest around customer experience and retention strategies, community and social platform solutions, AI and automation in service, and broader social engagement and forum-based community management. Traffic is concentrated in North America (~68.0%), followed by Asia-Pacific (led by India) (~20.5%) and Europe (led by the UK) (~8.9%), reflecting a dominant U.S. B2B/SaaS audience with growing adoption and inquiry from Asia-Pacific markets and a smaller but relevant European presence for regional enterprise and community management needs.

The domain khoros.com was registered on April 19, 2018, through wild west domains, llc and uses DNS Made Easy for DNS and security. At 7 years old, this age indicates a mature online presence with a proven track record that contributes to stronger domain authority and trust signals, offering accumulated authority and established credibility that can benefit SEO and organic visibility.

Khoros’s backlink profile is dominated by medium-authority (DA 40-69) referring domains with many top links coming from developer-focused pages like GitHub and curated lists, indicating a prevalence of developer resources and technology publications rather than high-authority (DA 70+) outlets; there are few if any true high-authority domains in the provided sample, so the overall link quality skews toward mid-tier influence. This concentration of mid-tier links, combined with a large total backlink count and Domain Authority around 69, still supports organic visibility but suggests that Khoros’s SEO strength would improve further with more links from industry leaders and higher-DA publications to amplify trust and topical authority.

The sample shows an overwhelmingly nofollow profile in the top links (10 nofollow, 0 dofollow), yielding an approximate dofollow-to-nofollow ratio of 0:100, meaning link equity from dofollow links is minimal in this set and any dofollow links from higher-DA sources would be particularly valuable for passing authority. Anchor text is heavily skewed toward branded anchors (about 90% branded), with 0% naked URLs, 0% keyword-rich, and 10% other (long descriptive anchors), which is largely natural for a product/brand but indicates limited keyword-rich variety and could benefit from a more diversified anchor profile to target specific organic keywords.

Khoros shows a strong page-level authority that can help individual pages rank well, but its overall profile reflects moderate authority and moderate trust, indicating it can win targeted search visibility yet remains vulnerable against stronger enterprise competitors, so practical priorities should be building a high-quality backlink profile and trust signals (technical SEO, authoritative content, and partnerships) to convert page-level strength into broader competitive gains.

The domain khoros.com has a focused keyword portfolio centered on brand terms, community and industry research, showing top rankings across corporate, careers and insight-driven queries and an SEO positioning that emphasizes owned brand visibility and thought-leadership in social customer experience. The top keyword 'spredfast' attracts daily searches in the dozens with a $27.2 CPC, indicating strong commercial value. The other four keywords — **'khoros acquired' (SV 90, competition 3%), **'khoros careers' (SV 90, competition 4%), **'millennial generation buying habits' (SV 260, competition 11%), and 'khoros community' (SV 70, competition 34%) — are mostly low-competition brand and research terms with one moderate-competition community term, revealing a market positioning that combines defensible brand authority with niche insight-driven traffic. The domain shows strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

khoros.com competes in the customer engagement and digital community platform space against established players like HigherLogic, Bevy, and BuddyBoss, and newer alternatives such as BetterMode. It is positioned as an enterprise-focused solution with mid-tier organic traffic (around 6k monthly) and a large backlink footprint that supports its enterprise-grade moderation and analytics niche, allowing it to win larger clients despite not leading in pure traffic volume.

With a Domain Authority score of 38, khoros.com sits on par with direct competitors in the customer engagement and digital community industry, indicating similar domain strength and SEO potential across the set. By targeting enterprise community managers with enterprise-focused community management, robust moderation, and strong analytics capabilities, khoros has driven organic visibility and steady market penetration among larger organizations.