matillion.com traffic, backlinks, authority, and more

The site's traffic has grown by 106% year-over-year with over 17,440 monthly visits driven primarily by heightened demand around data integration and warehousing strategies, database selection and troubleshooting, data automation and preparation workflows, and emerging AI-assisted retrieval and analytics approaches. North America accounts for about 49.2% of visits (led by the US), Europe roughly 24.2% (with the UK as a strong foothold), and Asia‑Pacific approximately 21.3% (driven largely by India), a distribution that aligns with Matillion’s enterprise-focused cloud data tooling market and highlights strong opportunities in its primary commercial regions plus expanding adoption in APAC.

The domain matillion.com was registered on January 6, 2008, through tucows.com, co. and uses AWS for DNS and security. At 18 years old, the domain demonstrates established credibility, a mature online presence, and accumulated authority, which typically translates into stronger trust signals, sustained SEO benefits, and a proven track record.

The backlink profile for Matillion is mixed: the overall domain footprint shows a Domain Authority around DA 58 (medium-authority) for the site but many of the top individual referring pages in the sample are lower-authority (DA <40), with only a few mid-range sources; notable source types include technology publications, developer resources (Linktree-style listings), and industry leaders/startup roundups rather than consistent high-authority (DA 70+) placements. This blend of mid/low referring pages still supports Matillion’s organic visibility because the site has a sizable volume of links (91,828 total backlinks from 4,787 referring domains) and a decent trust signal, which together contribute to overall SEO strength by diversifying referral traffic and topical relevance.

The sample shows 7 dofollow links and 3 nofollow links, an approximate dofollow:nofollow ratio of 70:30, indicating a healthy skew toward links that can pass page equity, with dofollow links from higher-trust sources contributing the most link value. Anchor text in the sample is dominated by naked URLs (50%), with branded anchors (30%) and keyword-rich/phrase anchors (20%), a distribution that is generally natural but with a heavy naked-URL presence that should be monitored to ensure steady growth in branded and topical keyword anchors for maximum SEO benefit.

Matillion exhibits a moderate authority and moderate trust base paired with a strong page‑level authority, indicating it can rank individual pages well but needs to strengthen domain‑wide signals—through diversified, high‑quality backlinks, technical SEO, and scaled content—to move from a solid mid‑market competitor toward top‑tier competitive positioning.

The domain matillion.com has a concentrated keyword portfolio focused on database and data platform queries alongside branded career and pricing intent, with several high-volume terms at 1,900 monthly searches, a mix of low competition (e.g., 0%, 2%) and commercially valuable CPCs like $15.07 and $25.25 that position it between informational authority and SaaS commercial targeting. The top keyword 'database examples' attracts daily searches in the dozens with a $3.65 CPC, indicating moderate market presence. The other keywords—'data management platform' (Position 1, 1,900 SV, $15.07 CPC, 12% competition - low), 'database types' (Position 2, 1,900 SV, $3.76 CPC, 0% competition - low), 'matillion careers' (Position 1, 140 SV, $0 CPC, 0% competition - low), and 'matillion pricing' (Position 1, 140 SV, $25.25 CPC, 42% competition - moderate)—show a mix of low-competition informational dominance and selective commercial targeting that reveals strong product-market relevance with targeted bidding pressure on pricing queries. Overall the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance that supports both awareness and conversion-focused search demand.

matillion.com competes in the cloud data integration and ELT/data pipeline space against established players like Fivetran and Astera, and newer alternatives such as Rivery and Integrate.io. Compared with more established players it occupies a mid-tier traffic position (17,440 organic visits versus Fivetran’s larger ~39,810 and Integrate.io’s ~24,405), showing a solid market presence driven by a focused product niche and enabling growth through targeted demand from cloud warehouse adopters and partner ecosystems.

The site holds a Domain Authority score of 41, the same numerical authority as its listed competitors in the data integration industry, indicating parity in domain-level trust while traffic and content strategies differentiate market share. Matillion’s targeting of cloud-first analytics teams and its emphasis on cloud-native ELT connectors, ease of use, and deployment for Snowflake/Redshift/BigQuery have supported organic visibility and steady market penetration despite stronger traffic leaders.