metamask.io traffic, backlinks, authority, and more

The site's traffic has grown by 320% year-over-year with over 908,210 monthly visits driven primarily by heightened search interest in cryptocurrency prices and conversions, investor sentiment around major tokens, and strong discovery of browser wallet extensions and related tooling. The audience is heavily concentrated in Asia-Pacific—led by South Korea at 64.5%—followed by North America (United States and Canada combined at 18.8%) and a smaller but notable European presence (major EU markets combined at ~5.6%), indicating that MetaMask’s product-market fit is strongest in APAC crypto-active communities while North America provides a significant secondary user base and Europe presents opportunity for deeper engagement.

The domain metamask.io was registered on July 2, 2015, through cloudflare, inc and uses Cloudflare for DNS and security. At 10 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority, all of which can strengthen trust signals and long-term SEO performance.

MetaMask's backlink profile shows a strong mix of high- and mid-authority links with an overall site Domain Authority of 80 and top referring sources including a DA 70+ placement (Cosmos at DA 73) alongside several medium-authority sources in the DA 50–69 range from technology publications and developer resources; these include coverage on Medium publications and project sites that are notable for crypto industry relevance. This combination of high trust metrics and topical, industry-focused referrals substantially supports MetaMask's organic visibility and contributes meaningful SEO strength by signaling authority and relevance to search engines.

In the sample top-links data the dofollow:nofollow split is an even 50:50, a balanced distribution that indicates a healthy mix where dofollow links from higher-authority sources (e.g., the DA 70+ Cosmos link and several DA 50–60 dofollow links) are positioned to pass significant link equity. Anchor text distribution is diverse with approximately 50% naked URLs, 30% branded anchors (MetaMask/Metamask), 0% keyword-rich, and 20% other (generic anchors like “Explore” or localized “đây”), which is mostly natural but suggests room to grow more descriptive, keyword-rich anchors for topical relevance.

MetaMask demonstrates strong authority, high trust, and a high-quality backlink profile that collectively signal excellent SEO health—translating to superior organic visibility and resilience against competitors in its niche, while still requiring proactive content, technical SEO, and link diversification strategies to maintain its dominant competitive position.

The domain metamask.io dominates high-intent wallet and extension queries with a concentrated portfolio of install- and browser-related keywords (notable high search volumes like 450,000, 673,000, 550,000, 22,200, 18,100 and top rankings), positioning it as the primary organic destination for users seeking wallet downloads and browser integration. The top keyword 'metamask download' attracts daily searches in the tens of thousands with a $0 CPC, indicating solid brand recognition. The other four keywords—'metamask extension', 'download metamask', 'metamask wallet', and 'metamask chrome'—all register 0% competition (low competition) with very high search intent and volumes, revealing a market that is search-driven, highly concentrated among crypto users, and characterized by low paid-search pressure. The domain's strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance, indicating robust search authority and minimal reliance on paid channels.

metamask.io is built on a modern frontend stack that leverages React alongside frameworks like Next.js and Gatsby JS (with Angular also detected) to deliver component-driven development, faster client rendering and improved developer experience; these choices enable server-side rendering and static generation patterns that boost performance and enable optimal SEO and rapid iteration. On the backend and hosting side the site uses Amazon EC2 for core hosting, fronted by Cloudflare and nginx with deployment tooling from Vercel, combining traditional VM hosting with CDN acceleration, edge routing and the ability to use serverless functions and global distribution for scalability, reliability and low-latency delivery.

The security and DNS layer is built from certificates and protections such as LetsEncrypt, Comodo SSL, HSTS and Cloudflare Bot Manager, which together provide robust TLS assurance, enforced HTTPS, bot mitigation and DNS-level DDoS protection to ensure secure connections and fast, resilient delivery across regions. For analytics and developer tooling the site uses platforms like Google Analytics, Google Tag Manager, Segment and Hotjar to provide monitoring, behavioral insights and flexible tagging for experimentation and optimization, helping engineers and product teams iterate with better user data and observability.

metamask.io competes in the cryptocurrency wallets and web3 access space against established players like CoinMarketCap, CoinGecko, Crypto.com, Kraken and newer alternatives such as Rainbow and Trust Wallet. Compared to those more established exchanges and data aggregators, metamask.io is positioned as a browser- and mobile-first non-custodial wallet that captures high direct and referral traffic (908,210 organic visits) through integrations with dApps and developer tools, enabling growth in a niche focused on seamless web3 onboarding rather than exchange trading volumes where sites like CoinMarketCap (3.19M) and CoinGecko (1.01M) lead.

With a Domain Authority score of 80, metamask.io sits on parity with major industry sites in the cryptocurrency and web3 industry, meaning its backlink profile and domain strength match competitors even if organic traffic varies. By targeting retail crypto users and developers with non-custodial wallet functionality, browser extension and dApp integrations as key differentiators, metamask.io has driven strong organic visibility and network-effect growth, translating into sustained market penetration and high referral-based traffic.