mural.co traffic, backlinks, authority, and more

The site's traffic has declined by 15% year-over-year with over 181,437 monthly visits driven primarily by digital collaboration and facilitation topics — including interactive whiteboard tools, remote teamwork and planning resources, and team‑building and engagement utilities. The audience is concentrated in North America (~62.4%) with strong footholds in Europe (~18.4%) and the Asia‑Pacific (~13.5%), underscoring Mural’s core strength in enterprise and SMB markets in the US while indicating meaningful adoption in Western Europe and growing demand across APAC for remote collaboration solutions.

The domain mural.co was registered on July 20, 2010, through gandi sas and uses AWS for DNS and security. At 15 years old, the domain brings established credibility, accumulated authority, proven track record, and a mature online presence, which translate into stronger trust signals, a more robust backlink profile, and tangible SEO benefits for better search visibility.

The backlink profile for Mural shows a predominance of medium-authority (DA 40-69) referring domains — the overall Domain Authority sits around DA 58 (with another reported score of DA 66) and top links largely come from mid-range sites (DAs in the 20s–40s) rather than DA 70+ outlets; notable sources include podcasts, educational pages and product roundups consistent with technology publications, developer resources, and industry leaders in collaboration and remote work. This mix of quantity (nearly 200k backlinks and 16k referring domains) and middling trust/authority contributes solidly to Mural’s organic visibility by providing broad topical relevance and referral traffic, bolstering its overall SEO strength even if there’s room to attract higher-DA placements for stronger authority signals.

The sample shows a dofollow-to-nofollow split of roughly 70:30, a healthy distribution where the majority of links are dofollow and therefore allow link equity to flow from referring sites — particularly valuable when those dofollow links come from mid to upper-mid authority domains. Anchor text is dominated by branded anchors: about 60% branded, 30% naked URLs, 10% other (logo or non-descriptive strings), and 0% keyword-rich, which is a natural/healthy profile for a SaaS brand but could benefit from a small increase in descriptive, contextual keyword-rich anchors for strategic relevance.

Mural has a good authority and solid ranking potential reflected by strong page-level signals, paired with a moderate trust profile that indicates credible backlink quality but room for improvement, leaving the company well-positioned among mid-market competitors while still needing targeted high-authority link acquisition and content optimization to close the gap with top-tier enterprise rivals.

The domain mural.co has a concentrated keyword portfolio focused on product and brand intent—high-ranking terms around collaboration and access such as "mural board" (2,900 SV), "murally" (2,900 SV), "mural login" (1,300 SV), "mural app" (880 SV) and job-related queries—showing strong SERP dominance and clear SaaS/product positioning. The top keyword 'mural board' attracts daily searches in the dozens with a $5.42 CPC, indicating strong commercial value. The other four keywords—brand/variant "murally" with 29% competition (low), product access "mural login" with 1% competition (low), product discovery "mural app" with 30% competition (low), and talent/roles "mural remote jobs" with 0% competition (low)—are all low-competition, revealing a defensible niche presence and audience intent centered on product use and recruitment rather than broad market competition. Overall the domain exhibits strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

mural.co competes in the digital collaboration and online whiteboarding space against established players like Miro and Lucid, and newer alternatives such as SessionLab and MuseumHack. Compared with the market leader Miro (which shows much higher organic traffic), mural.co sits in the mid-pack with solid monthly visits (~181k) and has carved out growth through a facilitation-first niche and template-driven workflows that attract workshop leaders and remote teams rather than trying to be the single dominant platform for every collaboration need.

With a Domain Authority score of 58, mural.co matches peers in the digital collaboration industry (the table shows the same DA for competitors), meaning domain credibility is on par even where organic traffic differs. By targeting workshop facilitators and product teams with facilitation-centric templates, deep integrations, and an emphasis on synchronous-plus-asynchronous workflows, mural.co has driven organic visibility and strong word-of-mouth growth that supports steady market penetration despite not leading in raw traffic.