nhost.io traffic, backlinks, authority, and more

The site's traffic has declined by 60% year-over-year with over 230 monthly visits driven primarily by developer-focused search demand around GraphQL tooling and code-generation, build/package workflows, and integrations with observability and Go ecosystems. The audience is concentrated in Asia (India: 31.1%), North America (US: 28.6%), and Europe (Poland: 20.3%), indicating a developer-heavy user base aligned with growth markets and enterprise adoption in those regions, which suggests opportunities to localize content and product messaging for India, the US, and Central/Eastern Europe to recover traffic.

The domain nhost.io was registered on February 27, 2019, through name.com, inc. and uses Vercel for DNS and security. At 7 years old, the domain benefits from a mature online presence, proven track record, and accumulated authority, which together contribute to stronger trust signals, improved SEO performance, and greater credibility with users and search engines.

Nhost’s backlink profile shows a mix of link quality with at least one DA 70+ high-authority referring domain (GitHub at DA 73) alongside several lower-authority and mid-range domains (multiple refs in the DA 11–32 range), coming largely from developer resources and community sites such as GitHub, Hacker News and Indie Hackers rather than major technology publications or industry leaders. This distribution supports moderate organic visibility—the presence of a high-authority GitHub link and many niche community mentions helps Nhost’s topical relevance and referral traffic, but the overall site metrics (overall DA 28 and Trust Score 28) indicate there’s room to strengthen authority for broader search impact and competitive SERP gains.

Based on the listed backlink data, the dofollow-to-nofollow ratio is heavily skewed toward nofollow links—approximately 0:100 among the top entries—meaning most immediate citations do not pass link equity, though any dofollow links from high-authority domains would disproportionately boost Nhost’s SEO by passing strong link equity. Anchor text shows a healthy preference for branded and naked URL usage with roughly 40% branded (Nhost), 50% naked URLs (nhost.io / http://nhost.io), 0% keyword-rich, and 10% other anchors (“Website”); this looks natural from community-driven sources but would benefit from a small increase in descriptive keyword-rich anchors from high-authority sites to diversify and strengthen relevance.

Nhost exhibits high page authority alongside needs improvement domain and trust signals, meaning the product or landing pages perform well but a weak backlink/trust profile and low domain strength limit its overall SEO health and result in limited competitive positioning unless focused link-building, trust-building signals, and sitewide optimization are implemented.

The domain nhost.io targets a compact set of technical, developer- and security-focused keywords around magic link email authentication and a Next.js Stripe starter, reflecting a niche SEO portfolio with concentrated topical relevance and low-competition positioning. The top keyword 'prevent email spam magic link security measures' attracts daily searches in the dozens with a $0 CPC, indicating moderate market presence. The other keywords—'prevent email spam magic link authentication security measures' (90 volume, $0 CPC, 0% competition), 'prevent email spam magic link best practices' (50 volume, $0 CPC, 0% competition) and 'nextjs stripe starter' (40 volume, $0 CPC, 6% competition)—all fall into low competition ranges, revealing developer-focused informational intent and limited commercial bidding in the market. Overall the domain demonstrates healthy keyword portfolio, strong organic visibility, and competitive SEO performance.

nhost.io is built on a modern frontend stack that leverages React alongside frameworks like Next.js and alternative tooling such as Vue, with component libraries like Material UI to accelerate UI development; this combination delivers improved developer experience, reusable component architecture, and benefits like server-side rendering and optimal SEO when using Next.js. On the backend and hosting side the site runs across major cloud providers—Amazon (AWS EC2) and Google Cloud (Compute Engine)—while using CloudFront for CDN distribution and Vercel for serverless hosting, giving the platform reliability, elasticity, global distribution, and the ability to leverage serverless functions and edge delivery for lower latency at scale.

The security and DNS layer incorporates LetsEncrypt for automated HTTPS certificates, HSTS to enforce secure connections, and email protections via DMARC and SPF, which together support secure DNS management, help mitigate abuse and DDoS vectors via CDN integration, and contribute to fast load times and stronger trust signals. Observability and product tooling include Google Analytics, Segment, Google Tag Manager, and Plausible Analytics, which streamline instrumentation, event routing, and lightweight privacy-friendly tracking to enhance monitoring, A/B and deployment workflows, and the end-user experience.

nhost.io competes in the backend-as-a-service and developer platform space against established players like Firebase, AWS Amplify, Supabase, Hasura and newer alternatives such as Appwrite and PocketBase. Compared with these more established players, nhost.io sits as a niche, developer-focused BaaS with modest organic traffic (230) relative to category leaders (e.g., turborepo.dev at 3,554) but benefits from concentrated backlinks and a growing presence among serverless/GraphQL adopters, indicating targeted adoption rather than broad consumer reach.

With a Domain Authority score of 28, nhost.io is essentially on par with several listed peers in this industry (backend-as-a-service / developer tools), which suggests similar SEO baseline credibility but a need to close the traffic gap to market leaders. nhost.io targets developers building serverless and GraphQL-first apps and emphasizes GraphQL-first APIs, built-in auth/storage, and self-hosting options as key differentiators, which has driven strong word-of-mouth growth and incremental organic visibility within developer communities.