plivo.com traffic, backlinks, authority, and more

The site's traffic has declined by 17% year-over-year with over 9,184 monthly visits driven primarily by queries around messaging and voice APIs, call routing and forwarding services, phone number formats and provisioning, and telephony pricing and IVR concepts. Geographically, traffic is concentrated in Asia‑Pacific led by India (48.5%), followed by North America driven by the US (and Canada) at roughly 36%, and Europe (led by the UK) at about 3%, reflecting strong adoption among APAC developers and enterprises and significant commercial interest in the US while European traction remains more modest.

The domain plivo.com was registered on April 17, 2011, through amazon registrar, inc. and uses AWS for DNS and security. At 14 years old, the domain benefits from long-term recognition and backlinks, signaling established credibility, a mature online presence, and accumulated authority that support stronger trust signals and SEO performance.

The backlink profile for Plivo shows predominantly medium-authority (DA 40-69) referring domains with several notable placements on developer resources like GitHub (DA 55) and mentions on technology publications and industry leaders (e.g., Medium, Y Combinator) rather than a large number of DA 70+ domains, indicating a solid but not top-tier authority mix that aligns with the site's reported Domain Authority in the upper-60s. This distribution of links from relevant technical and industry sources strengthens Plivo's topical relevance and helps its organic search visibility by signaling trust and relevance in communications and developer-oriented queries, supporting overall SEO strength and crawl coverage.

Counting the sample links shows an approximate dofollow:nofollow ratio of 60:40, a moderately balanced distribution where the dofollow links from mid-authority sources pass meaningful link equity while the nofollow mentions from high-visibility platforms still contribute referral traffic and brand signals. Anchor text is heavily branded with 80% branded (company name) and 20% naked URLs, with 0% keyword-rich anchors in this sample, which is generally natural and safe for long-term link health but suggests an opportunity to diversify with some relevant keyword-rich or descriptive anchors to improve topical keyword relevance.

Plivo shows a strong page-level authority that enables good visibility for targeted content, but its moderate domain authority and moderate trust indicate limited site-wide influence and vulnerability against larger competitors, so investing in high-quality, diverse backlinks and trust signals is key to improving its competitive positioning in markets dominated by higher-authority players.

The domain plivo.com shows a concentrated keyword portfolio focused on brand variants, navigational queries and a telecom/lookup theme, reflecting strong SERP control for branded intents and targeted informational traffic. The top keyword 'plivio' attracts daily searches in the dozens with a $11.7 CPC, indicating solid brand recognition. The other tracked keywords — 'pilvo' (720 monthly, $9.37 CPC, 43% competition, moderate), 'cnam lookup' (1,600, $1.14, 13% competition, low), 'plivo login' (260, $18.99, 3% competition, low) and 'plivo company' (210, $7.97, 17% competition, low) — reveal moderate competition on close misspellings but low competition on navigational and niche lookup terms, signaling strong positioning for branded navigation and cost-efficient informational queries. Overall the domain's strengths include strong organic visibility and a healthy keyword portfolio with high SERP ownership for branded queries and efficient CPC opportunities.

plivo.com competes in the cloud communications and CPaaS (communications platform as a service) space against established players like Twilio and Infobip, and newer alternatives such as RingCaptcha and Prelude.so. Compared with the market leaders, Plivo occupies a mid-tier position—its traffic (≈9k organic visits) is far below Twilio and Infobip, but it shows a steady niche presence driven by targeted developer adoption and cost-competitive pricing, while backlinks parity in the dataset suggests comparable link-building reach even if overall visibility lags the giants.

Plivo's Domain Authority score of 40 sits level with other listed players in the cloud communications industry, which means it has credible SEO foundations but must out-compete market leaders on content and product differentiation rather than raw authority. By focusing on developer-friendly APIs, simple pricing, and SMB-focused reliability as key differentiators, Plivo targets developers and small-to-mid businesses and has achieved measured gains in organic visibility and market penetration rather than the blockbuster traffic seen by larger incumbents.