raycast.com traffic, backlinks, authority, and more

The site's traffic has grown by 4% year-over-year with over 27,344 monthly visits driven primarily by a mix of macOS productivity and window-management interest, queries around app removal and uninstall workflows, shortcut and hotkey usage (including localized screenshot and input-method intents), plus a handful of niche informational and troubleshooting lookups that pull in varied referral and organic demand. Traffic is concentrated in North America (~39%), Europe (~32%) and Asia‑Pacific (~24%), reflecting strong adoption in Raycast’s primary markets (US and other Western tech hubs) while substantial South and South‑East Asian interest signals growth opportunities for localized features and support in the developer and power‑user segments.

The domain raycast.com was registered on January 4, 2000, through namecheap inc and uses AWS for DNS and security. At 26 years old, this long history typically indicates established credibility, accumulated authority, and a mature online presence that can strengthen trust signals, support SEO performance, and reflect a proven track record.

Raycast’s backlink profile shows a predominance of medium-authority (DA 40-69) and lower-authority (DA <40) referring sites with very few or no DA 70+ placements; notable sources are largely developer resources (e.g., GitHub) and smaller technology publications, with top links clustering around DA 19–42. This distribution provides steady topical relevance and referral traffic from niche technology publications and community sites, contributing positively to Raycast’s crawl footprint and overall SEO strength by reinforcing brand relevance across developer and productivity-focused audiences.

The sampled top links display an approximately 50:50 dofollow-to-nofollow ratio (5 dofollow vs 5 nofollow), a balanced distribution where the limited dofollow links are mostly from lower-authority sites so they impart modest direct link equity while nofollow links still help visibility and referral traffic. Anchor text is overwhelmingly branded—about 80% branded (Raycast / Raycast.com), 20% naked URLs, and 0% keyword-rich, which is a natural and safe profile for Raycast but could benefit from a small, controlled increase in descriptive keyword-rich anchors to diversify topical signals.

Raycast exhibits moderate overall authority and trust alongside a strong page-level presence, meaning it is well-positioned to capture targeted rankings thanks to solid on-page value but remains vulnerable to higher-authority competitors and should prioritize a focused, high-quality backlink and trust-building strategy to convert page success into broader domain competitiveness.

The domain raycast.com presents a focused keyword portfolio centered on a productivity/macOS utility and cross-platform tooling theme, with high-ranking, low-competition keywords that signal strong topical relevance across platform (Mac, Windows), AI, and extensions queries. The top keyword 'raycast mac' attracts daily searches in the dozens with a $0.05 CPC, indicating solid brand recognition. The other keywords — 'raycast ai' (590, $1.5, 14% comp), 'raycast extensions' (480, $0, 0% comp), 'raycast for windows' (480, $0.75, 1% comp) and 'raycast windows' (480, $0.75, 1% comp) — all show low competition (0–14%), suggesting the domain occupies a favorable niche position with clear product-focused intent and approachable SERP competition for its target developer and power-user audience. Overall, the domain demonstrates strong organic visibility and a healthy keyword portfolio with competitive SEO performance.

raycast.com appears built on a modern frontend stack that centers on React and Next.js, leveraging server-side rendering and static generation patterns for improved performance and optimal SEO, while also accommodating legacy or component-level code powered by Vue and jQuery to balance developer velocity and incremental upgrades. On the backend and delivery side the site uses a mix of cloud and edge infrastructure — including Amazon EC2, Google Cloud Compute Engine, Vercel serverless hosting and nginx — to provide reliability, scalability, and global distribution through serverless functions, edge routing and CDN-backed delivery.

The security and DNS layer combines certificates and policies such as LetsEncrypt, HSTS, DMARC, and SPF to ensure encrypted connections, strict transport security, and email authentication, which together support safe DNS management, DDoS resilience, and fast load times across regions. Operationally the stack is instrumented with analytics and observability tools like Segment, Mixpanel, Amplitude, and Sentry to drive product insights and error monitoring, and this setup can be cleanly complemented by practices such as type safety or GraphQL-driven APIs and modern CSS approaches to further streamline development and the user experience.

raycast.com competes in the macOS productivity and launcher space against established players like Alfred, LaunchBar, and Apple Spotlight, and newer alternatives such as Maccy and Quicksilver. Compared with those more established players, raycast.com shows stronger traffic patterns (27,344 organic visits versus 13,797 for freemacsoft.net/Alfred and under 2,000 for peers like maccy.app), indicating a faster-growing market presence driven by a focused niche of developer and power-user workflows and an extensions ecosystem that has enabled rapid adoption.

The site has a Domain Authority score of 48, which sits competitively in the macOS productivity industry but is broadly on par with listed rivals (the table shows similar DA values), so its SEO authority is comparable even while it outperforms peers in actual organic traffic. Raycast’s targeting of developers and power users with keyboard-driven workflows, rich integrations and an extensions marketplace, and a developer-friendly API has produced strong word-of-mouth growth and improved organic visibility, translating into higher market penetration despite similar backlink and DA metrics.