sensortower.com traffic, backlinks, authority, and more

The site's traffic has declined by 15% year-over-year with over 150,622 monthly visits driven primarily by a mix of interest in gaming titles and communities, app and game analytics/steam tracking, price and macro-level finance tools, niche adult content, in-game marketplaces and utility/code lookup services. The audience is heavily concentrated in Asia-Pacific (led by India at 44.5% and Indonesia at 7.4%) with a significant North American presence (United States 18.9%), indicating the domain's reach aligns with gaming and analytics markets in APAC while maintaining important US-based industry and advertiser relevance.

The domain sensortower.com was registered on April 19, 2013, through namecheap inc and uses AWS for DNS and security. At 12 years old, the domain benefits from established credibility, accumulated authority, and strong trust signals that support better SEO performance and a mature online presence, indicating a proven track record and longevity that can positively influence search rankings and user trust.

Sensor Tower’s backlink profile shows a mix of mostly medium-authority (DA 40-69) links with a few near high-authority (DA 70+) mentions, coming predominantly from technology publications like TechCrunch and ZDNET and other industry leaders referenced in the data; presence of a TechCrunch link at DA 74 (albeit nofollow) and multiple DA 50–61 sources indicate solid topical credibility from reputable outlets. This distribution of referring domains and the large total backlink volume supports Sensor Tower’s organic visibility and overall SEO strength, feeding topical relevance and referral traffic even where direct link equity from top-tier properties is limited.

The sample set shows approximately 40:60 dofollow:nofollow, a tilt toward nofollow in high-profile tech publications, meaning dofollow links (while fewer) still pass meaningful link equity when coming from medium- to high-authority sources and thus contribute to ranking signals. Anchor text is heavily skewed toward branded anchors at ~90% (branded) with ~10% (naked URLs) and 0% keyword-rich, a largely natural/healthy profile for a company brand but one that could benefit from a bit more diverse, descriptive anchor variety to strengthen topical relevance.

Sensor Tower shows a strong page-level authority combined with good domain authority but only moderate trust, indicating it is well-positioned competitively to rank for mid-to-high difficulty keywords and benefit from a high-quality backlink profile while still needing focused trust and link-quality improvements to break into the top-tier competitive set.

The domain sensortower.com demonstrates a concentrated keyword portfolio focused on app analytics and branded terms, ranking #1 for a high-value non-branded competitor and several branded/misspelled variants, with notable volumes such as 2,900 for the top term and mixed CPCs that underscore both commercial and navigational intent. The top keyword 'pathmatics' attracts daily searches in the dozens with a $25.87 CPC, indicating strong commercial value. The remaining keywords — "sensor tower top charts" (390, 0% comp), "tower sensor" (390, 23% comp), "sesnor tower" (390, 23% comp), and "sensor towerr" (320, 23% comp) — are low-competition, branded or misspelling-driven queries that yield modest volume and reveal a defensive brand positioning within a niche B2B app analytics audience. Overall the domain shows strong organic visibility and a healthy keyword portfolio that effectively protects brand searches while capturing high-value competitor demand.

sensortower.com competes in the mobile app analytics and app store intelligence space against established players like data.ai, App Annie, Appfigures and newer alternatives such as Apptopia and MobileAction. It sits as a focused, mobile-first analytics provider with mid-to-high organic traffic (about 150k) and very large backlink volume, positioning it below some high-traffic gaming/aggregator sites but ahead of smaller niche providers; this positioning, combined with enterprise-grade reporting and ASO-focused metrics, has enabled growth by serving professional app marketers and product teams.

With a Domain Authority score of 61, sensortower.com sits on par with peers in the mobile analytics and app intelligence industry (many competitors in the set report the same DA), reflecting comparable backlink strength even where organic traffic levels diverge. By targeting mobile product managers, ASO specialists and marketers with features like store ranking history, keyword intelligence, ad intelligence and market estimates, sensortower.com leverages specialized app-store insights and enterprise-focused analytics to drive organic visibility and sustained market penetration.