surveymonkey.com traffic, backlinks, authority, and more

The site's traffic has declined by 2% year-over-year with over 1,034,921 monthly visits driven primarily by an interest in poll and survey creation, templates and questionnaire design, employee and customer feedback measurement, and account access and management tools. Traffic is concentrated in North America (58.0%), followed by Europe (18.7%) and Asia‑Pacific (16.9%), reflecting strong penetration in core English‑speaking and enterprise markets with growing adoption across APAC that aligns with its product focus on organizational and customer insights.

The domain surveymonkey.com was registered on November 6, 1999, through markmonitor, inc. and uses AWS for DNS and security. At 26 years old, this longevity signals established credibility, a mature online presence, a proven track record, and accumulated authority that contribute to stronger trust signals, higher domain authority potential, and sustained SEO benefits.

SurveyMonkey's backlink profile shows a predominance of links from medium-authority (DA 40-69) sources in the top backlinks list, while the domain itself holds high-authority (DA 72/75) status and a strong Trust Score (72); notable sources include technology publications and industry leaders such as Zapier and The Lancet Digital Health as well as reference resources like Wikipedia, indicating a mix of editorial and reference links. This blend of authoritative domain-level strength and diverse middle-tier referring sites contributes positively to SurveyMonkey's organic visibility by supplying consistent topical relevance and credibility that bolster overall SEO strength.

The sample list yields a dofollow-to-nofollow split of approximately 70:30, reflecting a healthy majority of link equity-carrying dofollow links from mid-to-high authority sources that help pass ranking signals to SurveyMonkey. Anchor text distribution in the sample is roughly branded 30%, naked URLs 50%, and keyword-rich 20%, a varied profile that appears natural and safe from over-optimization while still offering recognizable brand signals and some descriptive anchors for contextual relevance.

SurveyMonkey's combined scores reflect a highly authoritative and trustworthy site supported by a high-quality backlink profile, positioning it as a market-leading competitor with strong organic visibility and ranking resilience—practically meaning it enjoys superior search performance and link equity but should continue diversifying links and refreshing content to maintain its advantage.

The domain surveymonkey.com commands a dominant keyword portfolio centered on survey and feedback intent, spanning high-volume informational head terms and branded queries that signal broad market coverage and strong SERP ownership. The top keyword 'customer feedback surveys' attracts daily searches in the tens of thousands with a $10.03 CPC, indicating strong commercial value. The other four keywords — **'survey monkey' (135,000 SV, competition 44% — moderate), 'survey monkey survey monkey survey monkey' (14,800 SV, competition 44% — moderate), 'survey' (60,500 SV, competition 23% — low), and 'surveymonkey login' (8,100 SV, competition 1% — low) — reveal a mix of branded dominance and low-competition utility terms that position the domain as both a recognized brand for buyers and a practical resource for users. Overall, the domain demonstrates strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

surveymonkey.com competes in the online survey and feedback platform space against established players like Qualtrics, Typeform, QuestionPro, and newer alternatives such as SmartSurvey. Compared with more enterprise-focused incumbents, SurveyMonkey shows a stronger consumer and SMB traffic profile (leading the set with ~1.03M organic visits versus Qualtrics’ ~625K and Typeform’s ~272K), translating into a broader market presence among non-enterprise users and growth driven by its easy-to-use interface and template-driven, freemium distribution that captures high-volume organic interest.

With a Domain Authority score of 72 in the online survey and feedback platform industry, SurveyMonkey sits on par with its listed competitors, indicating comparable backlink authority even as its organic traffic outpaces most peers. Its focus on SMB and consumer targeting, combined with features like a robust template library, integrations and a freemium model, has delivered strong organic visibility and sustained market penetration that complement enterprise channels and drive continued user acquisition.