Todoist.com is the web presence of Todoist, a productivity SaaS company in the task management and to-do list industry that provides cross-platform task, project and workflow organization tools used by individuals, students, professionals and small to medium teams. The site is well-known among productivity enthusiasts and knowledge workers for its clean interface, robust integrations and cross-platform sync, and maintains strong visibility in its target market with estimated daily visits in the thousands.
Score assigned based on the strength of the domain online
Estimated monthly organic traffic from search engines
Total number of links from other websites pointing to this domain
The site's traffic has declined by 14% year-over-year with over 209,632 monthly visits driven primarily by user intent around productivity and task-management — interest focuses on time-management techniques, task tracking and organization, reminders and planning use cases. Traffic is concentrated in North America (~37.1%), Europe (~30.8%) and Asia‑Pacific (~19.9%), reflecting strong penetration in the platform’s core English-speaking and European markets while signaling growth opportunity in APAC where adoption is meaningful but not yet dominant for this productivity-focused domain.

Trusted by 30 million people and teams. Todoist is the world's favorite task manager and to-do list app. Finally become focused, organized and calm.
The domain todoist.com was registered on January 5, 2007, through amazon registrar, inc. and uses AWS for DNS and security. At 19 years old, the domain signals established credibility, a mature online presence, and a proven track record, contributing to accumulated authority, stronger trust signals, and long-term SEO benefits for ranking and user recognition.
The backlink profile for Todoist is dominated by medium-authority (DA 40-69) referring domains, with most top links coming from technology publications, developer resources, and app store listings rather than DA 70+ elite outlets, indicating solid but not elite-level external validation. This mix of sources, combined with a high volume of referring domains and a Trust Score 62, supports Todoist’s organic visibility by providing broad topical relevance and steady authority signals that bolster the domain’s overall SEO strength.
The sampled top links show an approximate 80:20 dofollow:nofollow distribution (8 dofollow vs. 2 nofollow), a skew toward dofollow links that allows link equity to flow back to Todoist—particularly from mid-range authority sites—while the presence of some nofollow links adds a natural profile. Anchor text is varied: branded 30%, naked URLs 10%, keyword-rich 10%, and other/generic 50% (e.g., “public Website”), a diversified mix that looks generally natural though the high share of generic anchors suggests opportunities to increase descriptive, contextual keyword anchors from high-authority sources for improved topical relevance.
Top Ranking Keywords
The domain todoist.com has a concentrated keyword portfolio centered on task management and productivity themes — combining high-volume generic queries like 60,500 (todo) and strong topical terms such as 40,500 (eisenhower matrix), 14,800 (pomodoro method) alongside branded and misspelled navigational queries, showing a focused SEO positioning toward productivity tools and user-intented task systems. The top keyword 'todo' attracts daily searches in the thousands with a $3.11 CPC, indicating strong commercial value. The other keywords — eisenhower matrix (position 2, 40,500 volume, $0.63 CPC, 31% competition), pomodoro method (position 1, 14,800 volume, $0.27 CPC, 5% competition), todoist app (position 1, 2,400 volume, $1.71 CPC, 20% competition) and todist (position 1, 2,400 volume, $4.14 CPC, 14% competition) — all show low competition levels, indicating the site competes effectively in both high-intent informational and branded searches and benefits from niche topical authority rather than aggressive paid competition. Overall the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.
todoist.com competes in the personal productivity and task management space against established players like Trello, Jira, Asana, Monday.com and newer alternatives such as Any.do, TickTick, and Pomofocus. Compared to more established players, Todoist sits in the mid-to-high traffic tier (about 209k organic visits) below heavyweight collaboration platforms like Trello (≈569k) but ahead of niche timers and newer apps (Pomofocus ~126k, Any.do ~25k, TickTick ~28k), carving growth through a focused product-market fit, consistent cross-platform presence, and a differentiated emphasis on lightweight task workflows that drive steady, retention-friendly traffic patterns and a respectable market presence.
The domain’s Domain Authority score of 62 places it on par with other players in the personal productivity and task management industry, indicating comparable backlink strength and SEO credibility across the competitive set. By targeting individual and small-team users with cross-platform sync, natural-language quick entry, and a strong suite of integrations and minimalist UX, Todoist has leveraged organic visibility and word-of-mouth growth to maintain solid market penetration despite larger competitors.
Everything you need to know about todoist.com.
What is todoist.com's primary business model?
Todoist operates on a freemium SaaS model where basic task management is free and premium features are offered via paid individual and business subscriptions. Revenue comes from recurring subscription fees for Todoist Premium and Todoist Business, while the company also emphasizes cross-platform accessibility to retain and convert users.
Is todoist.com considered a market leader, a challenger, or a niche player?
Todoist is best categorized as a challenger in the task and productivity app market. It holds significant user adoption and brand recognition against incumbents like Trello while continuing to expand feature depth and enterprise capabilities to compete with larger players.
What makes todoist.com unique compared to its competitors?
Todoist stands out for its clean, lightweight interface combined with powerful task-organization features like nested projects, labels, filters, and natural-language task entry. It also emphasizes cross-platform consistency and integrations, plus user-focused productivity features (such as progress tracking and karma) that balance simplicity with advanced workflows.
What are the most recent major updates or strategic shifts seen on todoist.com?
Publicly available information shows Todoist continuing to evolve by strengthening collaboration capabilities, improving integrations with calendars and third-party tools, and enhancing mobile and web performance to serve both individual and team users. If no single headline feature dominates, the broader strategic direction emphasizes deeper collaboration features, better analytics, and tighter ecosystem integrations to increase retention and appeal to business customers.