tray.io traffic, backlinks, authority, and more

The site's traffic has declined by 94% year-over-year with over 496 monthly visits driven primarily by searches related to account access, brand queries, and corporate information. Geographically the audience is concentrated in North America (primarily the US at 78.3%), followed by Latin America (led by Brazil at 11.2%) and Europe (the UK at 6.3%), indicating the domain’s core visibility and product-market fit remain strongest in the US while showing modest regional interest in Brazil and the UK that could inform targeted regional marketing or sales efforts.

The domain tray.io was registered on April 13, 2012, through 1api gmbh and uses AWS for DNS and security. At 13 years old, the domain benefits from established credibility, accumulated authority, and a proven track record, which translate into stronger trust signals, higher potential domain authority, and sustained SEO advantages.

The backlink profile for Tray.io is dominated by medium-authority (DA 40-69) sources with several lower-authority (DA <40) links and no clear DA 70+ entries in the top list; notable sources include technology publications, developer resources, and industry leaders like Aircall (DA 67) and CIO (DA 43) which lend credibility. This mix, combined with a large volume of links and 3,324 referring domains, supports Tray.io’s visibility and provides a moderate SEO strength boost, though the overall impact is tempered by a modest trust score and a site-level Domain Authority that suggests room for improvement.

The sampled links show a dofollow-to-nofollow distribution of approximately 20:80, indicating a predominance of nofollow entries while the limited dofollow links—most notably the DA 67 Aircall link—can still pass meaningful link equity (dofollow links from medium-authority sources pass value). Anchor text is skewed toward branded anchors (about 60% branded), with roughly 20% keyword-rich/long descriptive anchors and 20% other types (including generic “Website” or brand variations like Tray.ai), which appears relatively natural but could benefit from more diversified, keyword-rich anchors for improved topical signals.

For tray.io, the combination of a moderate domain authority, exceptional page authority, and moderate trust indicates the site has specific pages that rank very strongly (suggesting a high-quality backlink profile and effective on-page optimization) but lacks broad domain-wide influence and trust signals—meaning tray.io is competitive for targeted, high-value queries yet needs to build more consistent, authoritative links and trust elements to improve overall search visibility and better compete at scale.

The domain tray.io shows a concentrated, product-and-brand-focused keyword portfolio centered on integration and automation themes with notable metrics like 880 monthly searches for the brand term, $17.81 CPC, and mixed competition levels (brand at 52%, related terms at 0%–45%), indicating strong brand queries and targeted feature interest. The top keyword 'tray.io' attracts daily searches in the dozens with a $17.81 CPC, indicating solid brand recognition. The other three keywords—tray login (720 volume, 0% competition — low), tray ai (320 volume, 45% competition — moderate), and tray app (90 volume, 1% competition — low)—reveal a core user base seeking access and emerging interest in AI capabilities with relatively low acquisition competition except for moderate commercial contention around AI. Overall the domain exhibits healthy keyword portfolio and competitive SEO performance with clear brand strength and room to expand non-branded commercial visibility.

tray.io competes in the integration platform as a service (iPaaS) and workflow automation space against established players like Zapier, Workato, MuleSoft, Make (Integromat) and newer alternatives such as n8n, Parabola, and Tray. Compared with those more established players, tray.io shows a niche positioning: its moderate organic traffic (496) and very large backlink footprint relative to traffic suggest a strong technical or partner-driven link profile, enabling growth by targeting mid-market and enterprise orchestration needs with a focus on flexible, developer-friendly automation, rather than mass-market simplicity favored by high-traffic competitors.

tray.io's Domain Authority score of 31 places it on par with listed competitors in the integration industry, indicating comparable domain strength but room to differentiate on content and SEO to close traffic gaps against top incumbents. By focusing on developer-centric features, enterprise connectors, and visual workflow orchestration and targeting mid-market/enterprise technical buyers, tray.io has driven organic visibility and partner-led market penetration, translating into steady, specialized growth rather than broad consumer adoption.