wagtail.org traffic, backlinks, authority, and more

The site's traffic has declined by 32% year-over-year with over 925 monthly visits driven primarily by search interest in CMS-related solutions, developer- and template-focused queries, and comparisons around headless and pricing considerations. Traffic is heavily concentrated in Europe—led by the UK and Germany—accounting for roughly ~70%, followed by North America at about ~11% and Asia‑Pacific near ~14%, a split that reflects strong regional adoption among European developer and content‑management communities while highlighting growth opportunities in the U.S. and APAC markets.

The domain wagtail.org was registered on August 2, 2020, through gandi sas and uses Cloudflare for DNS and security. At 5 years old, the domain reflects a proven track record and accumulated authority, offering established credibility and a mature online presence that typically supports stronger trust signals and SEO benefits over newer domains.

The backlink profile for Wagtail shows predominantly low to mid-level authority links with almost all top referring domains falling below DA 40 and none in the DA 70+ tier, meaning there are limited links from high-authority or major industry leaders; notable sources are agency case studies and platform mentions like Torchbox and Transifex, which read as developer resources and project-specific technology publications rather than broad mainstream outlets. This mix of volume (621,235 total backlinks from 3,625 referring domains) and niche-relevant mentions strengthens Wagtail’s topical relevance and supports steady organic visibility, contributing positively to its overall SEO strength by reinforcing authority within the CMS and developer community even if high-DA signals are limited.

From the top link sample there are 8 dofollow and 2 nofollow links, an approximate 80:20 dofollow:nofollow distribution, indicating a healthy skew toward links that can pass equity and meaningfully contribute to ranking when coming from the higher-value dofollow sources. Anchor text is varied with about 30% branded (e.g., "Wagtail"), 30% naked URLs (e.g., "wagtail.org"), and 40% keyword-rich anchors (e.g., "Wagtail CMS"); this distribution appears natural and healthy for organic link growth, providing a good balance of brand signals and keyword relevance while limiting over-optimization.

Wagtail shows moderate authority and moderate trust alongside good page strength, indicating solid, high-quality on-page content and credible landing pages but a backlink/trust gap that limits its ability to compete with larger CMS rivals and will require focused outreach, authoritative link-building, and trust-signal improvements to strengthen its competitive positioning.

The domain wagtail.org demonstrates a concentrated keyword portfolio centered on CMS and developer-focused queries (Wagtail, Django, Python) with dominant top positions and generally low competition that signal strong niche authority and targeted SEO positioning. The top keyword 'cms wagtail' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other keywords — wagtail cms (320 SV, $0 CPC, 1% competition), python cms (170 SV, $4.58 CPC, 15% competition), wegtail (320 SV, $5.48 CPC, 2% competition) and django wagtail (70 SV, $12.08 CPC, 5% competition) — mostly sit in low competition ranges, revealing a developer-centric market with limited paid intent except for higher CPC signals on Python/Django terms that hint at selective commercial interest. Overall the domain's profile reflects strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

wagtail.org competes in the headless/decoupled and Django-based CMS space against established players like WordPress, Drupal, and Django CMS and newer alternatives such as Strapi, Contentful, and community-focused sites like learnwagtail.com and madewithwagtail.org. Compared to more established players, wagtail.org shows relatively strong organic traffic for its niche (925 vs 400 for django-cms.org in the provided data), a developer-centric market presence, and a clear differentiator in its Django-native architecture and editor experience that drives adoption among Python shops and explains its concentrated growth patterns.

The site carries a Domain Authority score of 37 within the content management systems (CMS) and developer tooling industry, which places it on par with direct peers in the dataset but below the major CMS incumbents, indicating parity in SEO authority for this specialized segment. Wagtail’s targeting of developers and content teams, emphasis on extensibility, a modern editing UI, and tight Django integration have produced strong word-of-mouth growth and organic visibility, helping it deepen market penetration in Python/Django ecosystems despite a modest overall DA.