1.9M+ live .app domains. Compare registrar pricing and explore premium listings – instantly.
What is a .app domain?
A .app domain is a generic top-level domain for software of any kind: mobile apps, web apps, SaaS products, and browser extensions. Google Registry operates it and added the whole extension to the HSTS preload list, so browsers refuse to load a .app site without HTTPS. Anyone can register one; the HTTPS requirement is the only rule.
Type
Generic (gTLD)
Created for
Software and applications
Registry
Google Registry
Since
2018
Who can register
Anyone, worldwide. HTTPS is required on every site.
Registration
$12–$20/year
Renewal
$12–$20/year
Quick overview
A snapshot of the .app market – how many domains exist, what’s being registered, and what premium pricing looks like right now.
Total domains
37% YoY
1.9M
Total number of .app domains registered worldwide.
New this month
14.4% MoM
65K
New .app domains registered this month.
Average premium price
18.4% YoY
$42,718
Average sale price of .app domains on the secondary market.
Why choose a .app domain?
A .app domain tells visitors exactly what to expect: software. Every .app domain requires HTTPS—enforced at the browser level—making it the most secure TLD available. If you’re building a mobile app, web app, or SaaS product, .app communicates your product type instantly without explanation.
Best for:
HTTPS required - Every .app domain must use HTTPS, enforced via HSTS preloading
Software-specific - The extension signals “this is an app” to visitors instantly
Google-backed - Operated by Google Registry with enterprise-grade infrastructure
Built-in security - No configuration needed; browsers enforce encrypted connections
YoY growth
+37%
2M1.5M1M500K0
2020202120222023202420252026
Who uses .app?
From fintech unicorns to social platforms, .app powers software products across every category—mobile apps, web apps, SaaS platforms, and developer tools.
The best single-word .app names were claimed when the TLD launched in 2018. Many are now available on aftermarket platforms like Dan, Sedo, and Afternic. Prices for premium .app domains tend to run lower than equivalent .com names—a $50K .com might be $5K in .app.
.app vs other domain extensions
How .app compares to alternatives. For software products, .app offers security and clarity that .com and .io can’t match.
.app registration typically runs $12-20/year at major registrars. Renewals stay in the same range. Premium names (short words, dictionary terms) may have registry-set premium pricing.
Registration
$12–$20/year
Renewal
$12–$20/year
Transfer
$12–$18one-time fee
Where to register a .app domain
Compare .app pricing across major registrars. Prices are relatively consistent, but check renewal rates before committing.
Tips:
Compare registration + renewal rates
Look for DNS management and easy transfers
Consider support quality if this is a core brand domain
Google added .app to the HSTS preload list, which tells browsers to only connect via HTTPS. This is enforced at the browser level—there’s no way to serve a .app site over unencrypted HTTP. It’s a security feature built into how browsers handle the TLD, not something you configure.
No. While “app” often implies mobile, .app domains work for any software—web apps, SaaS platforms, desktop software, browser extensions, and more. If you’re building software of any kind, .app fits.
Google Registry operates .app. They won the TLD in ICANN’s 2012 new gTLD program, paying $25 million at auction. Google also operates .dev, .page, .how, and several other TLDs.
Technically yes—there are no content restrictions. But visitor expectations matter. Someone clicking a .app domain expects software. Using it for a restaurant or law firm would be confusing and potentially harm trust.
.io has broader tech/startup connotations and works for any tech company. .app specifically signals “software product.” If you’re building an app, .app is more precise. If you’re building infrastructure, APIs, or developer tools, .io might fit better.
Google treats all TLDs equally for ranking purposes—.app has no inherent SEO advantage or disadvantage versus .com. However, a memorable domain can improve click-through rates, which indirectly helps SEO.
Ready to search for .app domains?
Check availability, compare pricing, and explore premium options – all in one place.