blur.io traffic, backlinks, authority, and more

The site's traffic has declined by 48% year-over-year with over 3,463 monthly visits driven primarily by interest in NFT marketplace activity, major collectible project searches, platform brand queries and cross-chain collectible communities. Geographically the audience is concentrated in North America (led by the US at 42.5%), with a meaningful foothold in Asia (notably India at 7.7%) and regional engagement from markets bridging Europe and Asia (Turkey at 4.5%), signaling a core US user base complemented by growing interest from Asia-Pacific and EMEA markets that align with the platform's crypto-collectible target markets and global trading activity.

The domain blur.io was registered on May 24, 2013, through namecheap inc and uses Cloudflare for DNS and security. At 12 years old, the domain benefits from established credibility, mature online presence, and accumulated authority, signaling strong trust signals, historical SEO value, and a proven track record that can boost domain authority and ranking potential.

Blur's backlink profile is dominated by lower to mid-tier authority sources, with most links coming from domains in the DA <40 range and a handful in the DA 40-69 bracket (top referring sources include Medium, Substack, and niche news/blog outlets rather than major press), with no evident DA 70+ or widely recognized high-authority domains in the sample. This mix — very large volume of links (509k) and thousands of referring domains but a moderate Trust Score — supports organic visibility through breadth and topical relevance while signaling a moderate overall SEO strength that would benefit from acquiring more high-authority placements.

The sample shows a dofollow-to-nofollow split of roughly 40:60, indicating a higher proportion of nofollow links in the top anchors but still a meaningful share of dofollow links; while dofollow links from truly high-authority sources are limited here, when present they would pass disproportionate link equity and boost ranking potential. Anchor text is concentrated in branded and naked URL forms — approximately Branded 40%, Naked URLs 60%, Keyword-rich 0% — a distribution that is generally natural and safe but suggests limited keyword-rich signals for targeted ranking growth.

blur.io shows a high-performing page authority that suggests certain pages are ranking well, but the overall profile reflects moderate domain authority and moderate trust, indicating solid on-page relevance and selective quality backlinks yet limited breadth and trust signals—meaning blur.io is competitive in niche SERPs but needs broader, higher-quality referring domains, stronger trust signals, and technical/PR investment to challenge top-tier rivals.

The domain blur.io commands a focused keyword portfolio centered on NFTs and marketplaces, ranking #1 for its primary terms with notable monthly volumes like 1,600 for "blur.io" and secondary volumes of 1,000, 90, 90, and 90 across related queries, signaling clear topical authority and direct targeting of NFT collectors and marketplace search intent. The top keyword 'blur.io' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other four keywords—"blur nft", "blur nft marketplace", "blur nft market", and "blur pudgy penguins"—all rank #1 with low competition levels (0%, 0%, 0%, 33%), revealing a low-competition niche landscape where the domain enjoys category dominance among NFT-savvy audiences and benefits from targeted, organic traffic rather than paid search battles. Overall the site demonstrates strong organic visibility and a healthy keyword portfolio, reflecting competitive SEO performance and solid topical authority.

blur.io competes in the NFT marketplace and digital collectibles trading space against established players like Magic Eden, LooksRare, CryptoSlam, and newer alternatives such as NFTPriceFloor. Compared with the larger traffic footprint of Magic Eden (29,336 organic visits) and lower volumes at peers, blur.io shows mid-tier traffic (3,463) and leverages a trader-focused UX and pro tools niche that drives concentrated activity and differentiated market presence despite similar backlink profiles across peers.

With a Domain Authority score of 37, blur.io sits at parity with competitors in the NFT marketplace industry (all listed domains report a DA of 37), indicating similar baseline SEO authority even where organic traffic diverges. By targeting active NFT traders with features like low fees, advanced order types, and aggregated market intelligence, blur.io has earned strong word-of-mouth growth and improved organic visibility and market penetration within its specialist segment.