rarible.com traffic, backlinks, authority, and more

The site's traffic has declined by 19% year-over-year with over 5,141 monthly visits driven primarily by intent around marketplace discovery, account access and navigation queries, branded and misspelled searches, and a mix of community-driven or controversy-related interest. Traffic is heavily concentrated in Asia-Pacific (largely driven by Turkey and Indonesia) at 30.0%, followed by North America (the US) at 8.0%, and Europe & CIS (led by Russia) at 7.1%, indicating the platform’s core audience and opportunity for growth sit in emerging APAC markets with secondary demand in Western markets.

The domain rarible.com was registered on September 5, 2019, through gandi sas and uses Cloudflare for DNS and security. At 6 years old, the site likely enjoys established credibility, a mature online presence, and a proven track record that contributes to accumulated authority and stronger SEO trust signals.

The backlink profile for Rarible shows a predominance of medium-authority (DA 40-69) and several lower-authority (DA <40) referring pages, with few if any true DA 70+ / high-authority domains in the top sample; notable source types include technology publications, developer resources (e.g., Hacker News, Medium) and mainstream coverage like industry leaders (The Guardian), which provides useful topical relevance but limited top-tier authority. This broad but mid-weight link base, combined with a large volume of referring domains (20,196) and millions of backlinks, supports Rarible’s organic visibility by supplying topical signals and referral traffic while the relative scarcity of very high-authority links likely constrains maximal SEO strength and trust growth.

The sampled links show an approximate dofollow:nofollow = 40:60 distribution, indicating a higher share of nofollow mentions but with several dofollow links from mid-authority and one mainstream source that still pass link equity and help ranking potential. Anchor text is dominated by naked URLs (70%), with branded anchors (20%), other (10%) and keyword-rich (0%), a distribution that appears natural (heavy URL and brand presence reduces over-optimization risk) but suggests opportunities to introduce more varied keyword-rich, topical anchors from high-authority sites to strengthen relevance.

Rarible shows a mix of strong page-level authority alongside moderate domain strength and moderate trust, indicating its key pages can rank well and attract links but the broader site authority and perceived trustworthiness limit its ability to consistently outrank top marketplaces—so Rarible is competitively positioned within niche or topic-specific searches yet needs focused link-building and trust signals to move into the higher tiers.

The domain rarible.com shows a concentrated keyword portfolio dominated by a branded product term and multiple high-position misspellings, reflecting strong navigational intent, brand-driven search volume (e.g., 320, 260, 210, 170, 140) and low paid competition across the set. The top keyword 'rarible nft' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other four keywords — all close misspellings with search volumes ranging from 260 to 140 and competition at 1% (low competition) — reveal a market of brand-aware users and low SEO rivalry, suggesting the site captures navigational queries rather than broad generic demand. The domain's strengths include strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

rarible.com competes in the NFT marketplace and digital collectibles space against established players like NFT.com, Blur.io, OpenSea and newer alternatives such as LooksRare and Rarible.org. Compared with larger incumbents, rarible.com shows mid-tier organic traffic (5,141) similar to NFT.com (5,636) and ahead of LooksRare (794) and Blur.io (3,693), positioning it as a creator-focused alternative that leverages creator tools, decentralized governance, and royalty-friendly minting to carve a niche despite broadly comparable backlink profiles.

In the NFT marketplace industry rarible.com reports a Domain Authority score of 49, which sits in parity with its listed competitors and indicates similar domain-level trust and SEO potential across the category. By targeting creators and collectors with features like direct minting, creator royalties, and community governance, rarible.com has driven organic visibility and steady market penetration, relying on its differentiators to sustain growth even without a clear DA advantage.