cloze.com traffic, backlinks, authority, and more

The site's traffic has declined by 25% year-over-year with over 1,179 monthly visits driven primarily by searches and interest around real estate productivity and transaction tools—covering CRM and agent-focused platforms, document and .eml/email file handling, electronic signature and authentication flows, and calendar/app integrations. Geographically the audience is heavily skewed toward North America (primarily the US at 70.7% of traffic), with much smaller shares in Asia (led by India at 3.8%) and Eurasia/Europe (led by Russia at 2.3%), highlighting a strong US market presence consistent with a US-focused real estate/proptech offering and clear international growth opportunities.

The domain cloze.com was registered on February 24, 1999, through enom, inc. and uses AWS for DNS and security. At 27 years old, this longevity indicates established credibility, a mature online presence, and accumulated authority, offering strong trust signals, SEO advantages, and a proven track record in its niche.

Cloze’s backlink profile is dominated by lower-authority links with only a single clear medium-authority referring domain around DA 40-69 (a DA 51 source) and the rest clustered below DA 40, indicating few truly high-authority placements; the top links come from a mix of forums, industry directories, and smaller technology publications rather than major industry leaders or top-tier developer resources. This distribution provides some organic visibility and incremental trust but limits significant SEO lift since most links carry modest authority and therefore constrained link equity contribution to Cloze’s overall organic search performance.

The sample shows a roughly 60:40 dofollow-to-nofollow split (6 dofollow vs 4 nofollow), meaning a majority of links can pass link equity, with the key dofollow from the DA 51 source offering the most meaningful authority transfer. Anchor text is evenly split between branded (50%) and naked URLs (50%), with virtually no keyword-rich anchors, which appears natural and low-risk for over-optimization but also indicates opportunities to earn more topical, high-authority keyword-relevant links to strengthen SEO signals.

Cloze shows a moderate authority and moderate trust base paired with a good page-level strength, indicating the site can rank well for targeted pages but lacks domain-wide signal and credibility to consistently compete with top-tier rivals, so investing in high-quality backlinks, broader content coverage, and trust-building technical and brand signals is needed to move from a mid-tier competitor to a stronger market position.

The domain cloze.com presents a focused keyword portfolio centered on CRM/product queries, login and pricing pages, plus adjacent how-to and Android settings intent, with top SERP placements (mostly position 1) and a mix of modest to high intent search volumes like 480 and 720 that show targeted, utilitarian visibility. The top keyword 'cloze crm' attracts daily searches in the dozens with a $9.05 CPC, indicating strong commercial value. The other keywords—'exchange settings android' (competition 0%, low), 'cloze login' (competition 2%, low), 'cloze crm pricing' (competition 53%, moderate) and the high-volume how-to query (competition 0%, low)—suggest low competitive pressure for support and how-to content but moderate competition on commercial pricing terms, revealing a product-focused audience with selective bidding on transactional queries. Overall the domain displays healthy keyword portfolio and competitive SEO performance with clear strengths in owning branded and functional queries.

cloze.com competes in the CRM and relationship management for real estate professionals space against established players like Wise Agent and Brivity, and newer alternatives such as Chamaileon and DigitalFirst.ai. Compared to these more established players, cloze.com shows modest direct traffic (1,179) versus category leaders (e.g., Wise Agent at 15,440 and Brivity at 9,796) but leverages a focused market presence and a niche emphasis on automated relationship intelligence that has enabled steadier, targeted growth rather than broad consumer reach.

With a Domain Authority score of 31, cloze.com sits on parity with the listed competitors in the real estate CRM/relationship management industry, indicating similar backlink profiles and SEO maturity relative to these specific peers. By targeting busy professionals with AI-driven contact management, deep email/calendar integration and automated follow-up workflows, cloze.com has driven strong word-of-mouth growth and improved organic visibility within its niche despite lower overall traffic.