apollo.io traffic, backlinks, authority, and more

The site's traffic has declined by 5% year-over-year with over 190,969 monthly visits driven primarily by searches focused on product onboarding and account access, browser extensions/integrations, and interest in AI-enabled sales and CRM tooling. Geographically the audience is concentrated in Asia-Pacific (led by India at 30.4%), North America (led by the US at 27.3%) and Europe (led by the UK at 5.5%), a spread that reflects strong adoption in emerging APAC markets while maintaining core demand in US enterprise sales and UK/B2B CRM ecosystems.

The domain apollo.io was registered on January 9, 2018, through cloudflare, inc and uses Cloudflare for DNS and security. At 8 years old, the domain benefits from a proven track record, accumulated authority, and established credibility, indicating a mature online presence that can provide stronger trust signals and SEO advantages.

The backlink profile for Apollo shows a predominance of medium-authority (DA 40-69) referring domains with top links coming from recognizable sources like developer resources (GitHub), industry leaders (Crunchbase), and technology publications/blogs (Substack, niche review sites), and no clear DA 70+ anchors in the provided top list — overall domain-level metrics (DA reported around 52–78) indicate a solid base but not an outsized presence of ultra high-authority placements. This distribution of mostly medium-authority links, combined with a large volume of total backlinks and thousands of referring domains, supports Apollo’s organic visibility by providing topical relevance and referral diversity that strengthens its overall SEO strength.

The sample shows a dofollow-to-nofollow split of roughly 30:70 (dofollow:nofollow) in the top backlinks, indicating a higher proportion of nofollow mentions but still meaningful dofollow links that — when coming from mid-tier authorities — can pass useful link equity and support ranking signals. Anchor text is heavily skewed toward branded (80%) with the remainder as naked URLs (20%), 0% keyword-rich, which is a generally natural/healthy branded profile but suggests an opportunity to diversify with more descriptive keyword-rich anchors for improved topical relevance.

Apollo shows a good domain-level foundation combined with excellent page-level authority, which indicates its key landing pages and content have a high-quality backlink profile and can compete effectively for mid-to-high intent keywords, while the good trust level signals solid credibility but also room to strengthen site-wide trust signals and backlink diversity to move into top-tier competitive rankings.

The domain apollo.io presents a focused keyword portfolio centered on product, login, pricing, and extension intent that aligns with sales and B2B lead-gen tooling, showing a strong mix of navigational and commercial queries and a clear SEO positioning in the sales enablement category. The top keyword 'apollo io' attracts daily searches in the hundreds with a $11.22 CPC, indicating solid brand recognition. The other four keywords — "apollo.io login" (4,400 SV, $3.66 CPC, 25% competition - low), "apollo login" (4,400 SV, $0.21 CPC, 9% competition - low), "apollo.io pricing" (3,600 SV, $10.76 CPC, 61% competition - moderate), and "apollo.io extension" (2,900 SV, $6.77 CPC, 50% competition - moderate) — show low competition on navigational terms and moderate competition on commercial/pricing-related queries, revealing a market where brand-leading discovery is strong while commercial conversion keywords face typical B2B bidding pressure. Overall the domain demonstrates healthy keyword portfolio and competitive SEO performance with clear strengths in branded discovery and commercial intent coverage.

apollo.io competes in the sales intelligence and B2B prospecting space against established players like Cognism and Apollo GraphQL, and newer alternatives such as Kaspr and Warmly. Compared with those established players, apollo.io shows a much stronger organic traffic footprint (190,969 vs. single- to low-five-digit rivals) and leverages that traffic and broad backlink parity to carve a niche focused on integrated outreach workflows and database depth, which has driven accelerated adoption among growth and sales teams.

In the sales intelligence and B2B prospecting industry apollo.io’s Domain Authority score of 52 sits squarely on par with its listed competitors, indicating similar domain trust even as organic traffic performance diverges. By targeting revenue teams with features like a comprehensive prospect database, sequence automation, and CRM integrations—its integrated outreach platform and high-volume organic visibility have translated into stronger market penetration and steady word-of-mouth growth.