moosend.com traffic, backlinks, authority, and more

The site's traffic has declined by 3% year-over-year with over 25,204 monthly visits driven primarily by heightened search interest in email marketing platforms and platform comparisons, demand for alternatives to dominant newsletter tools, and queries around recent innovative marketing campaign examples. North America (primarily the US at 67.3%) dominates the audience, followed by Asia (led by India at 6.1%) and Europe (led by the UK at 5.7%), a distribution that underscores a strong US-centric customer base while signaling growth opportunities in APAC and European markets for product localization and competitive positioning.

The domain moosend.com was registered on October 19, 2009, through markmonitor, inc. and uses AWS for DNS and security. At 16 years old, this age signals established credibility, a mature online presence, a proven track record, and accumulated authority that can strengthen trust signals and SEO performance over newer domains.

Moosend's backlink set skews toward medium-authority (DA 40-69) sources with several notable placements in technology publications and developer resources (e.g., GitHub) and mentions tied to industry leaders (e.g., coverage around the Constant Contact acquisition), while there are no clear DA 70+ authorities in the sample and a substantive portion of links come from lower-DA sites (sub-40). This mixed but broad footprint, combined with a large volume of backlinks and thousands of referring domains, supports organic search visibility by providing topical relevance and referral signals, though the absence of many top-tier high-authority links limits maximal domain authority uplift.

The sample shows an approximately 50:50 dofollow:nofollow distribution (5 dofollow vs. 5 nofollow), a balanced distribution where the dofollow links from mid-tier sources still pass meaningful link equity to Moosend. Anchor text is dominated by naked URLs (50%), branded anchors (40%), with keyword-rich anchors (0%) and other (10%) — a generally natural profile that reduces spam risk but indicates an opportunity to earn more descriptive keyword-rich anchors for topical relevance.

Moosend shows a moderate domain authority and moderate trust alongside a strong page-level authority, indicating it has solid page-specific ranking potential and likely benefits from some high-quality backlinks but needs to shore up site-wide authority and trust signals (through diversified, high-quality link acquisition, technical SEO and brand/PR efforts) to move from being competitive in niche markets to genuinely threatening top-tier rivals.

The domain moosend.com shows a diversified keyword portfolio spanning high-intent commercial comparisons and brand/navigation queries, with flagship terms like mailchimp alternatives (2,400) and brand-focused queries such as moosend login (140) and moosend pricing (140), positioning it as a commercially focused ESP contender targeting both conversions and brand awareness. The top keyword 'mailchimp alternatives' attracts daily searches in the dozens with a $29.65 CPC, indicating strong commercial value. The other keywords — substack alternatives (1,900, competition 33% - low), mooseend (170, competition 73% - high), moosend login (140, competition 25% - low) and moosend pricing (140, competition 62% - moderate) — reveal a mix of low competition navigational terms and high-competition branded/alternative searches, suggesting the market is competitive for comparison-focused queries but offers easier wins for navigational and niche alternatives. Overall the domain demonstrates strong organic visibility and a healthy keyword portfolio reflecting competitive SEO performance.

moosend.com competes in the email marketing and marketing automation space against established players like Mailerlite and Brevo, and newer alternatives such as EmailToolTester and EmailVendorSelection. Compared to those rivals, Moosend shows a smaller traffic footprint (about 25k monthly organic visits) and a more modest market presence, but it has carved a niche by emphasizing simplicity, SMB-focused pricing, and easy integrations, which has enabled steady organic growth despite larger competitors drawing higher traffic.

In the email marketing industry Moosend carries a Domain Authority score of 43, which is on par with the listed competitors and suggests competitive parity in domain strength despite differences in traffic and backlink profiles. Moosend targets small-to-medium businesses with features like user-friendly campaign builders, personalization and automation workflows, and strong deliverability, driving organic visibility and market penetration through targeted positioning and word-of-mouth among SMBs.