attio.com traffic, backlinks, authority, and more

The site's traffic has grown by 441% year-over-year with over 66,891 monthly visits driven primarily by demand around AI-enhanced CRM solutions, data import and integration tools, and resources for prospecting and startup-focused customer management platforms. The audience is concentrated in North America (≈61%), followed by Europe (≈23%) and Asia‑Pacific (≈13%), a distribution that aligns with strong enterprise and startup adoption in the US and UK while signaling growing product-market fit and opportunity in APAC markets.

The domain attio.com was registered on April 17, 2012, through cloudflare, inc. and uses Cloudflare for DNS and security. At 13 years old, the domain benefits from established credibility, accumulated authority, and a proven track record that can enhance trust signals, support stronger SEO performance, and indicate a mature online presence.

Attio’s backlink profile shows a preponderance of medium-authority (DA 40-69) referring domains with no clear representation from DA 70+ sites; the top links come from recognizable technology publications and niche lists like B2B SaaS Rising 100 (DA 57 and 44) alongside several lower-authority developer/issue pages (DA low 20s), indicating a mix of industry leaders and developer resources but a shortfall of very high-authority endorsements. This distribution, combined with a healthy count of referring domains (3,359) and large total backlinks (73,265), supports Attio’s organic visibility by providing topical relevance and breadth, strengthening its overall SEO footprint even if it would benefit from a few higher-DA placements to boost authority further.

The top-link sample yields an observed dofollow:nofollow ratio of approximately 60:40, a slightly dofollow-leaning but fairly balanced mix where dofollow links from the medium-authority sources carry most of the link equity and help with ranking signals. Anchor text is dominated by branded anchors — combined “Attio” and “Attio logo” — (~70%), with naked URLs 20% and keyword-rich anchors 10%, a generally natural profile that still suggests opportunity to diversify toward more descriptive keyword anchors and authority placements for improved topical relevance.

Attio exhibits moderate authority paired with a good page-level strength but only moderate trust, indicating it has solid on-page and content performance that can win niche visibility and conversions yet requires targeted high-quality and trustworthy backlinks and trust signals to close the gap with industry leaders and improve competitive positioning.

The domain attio.com has a compact, brand-focused keyword portfolio dominated by branded and navigational queries—high positions across terms like attio crm (1,000 SV), attiot (480 SV), attios (320 SV), attio login (320 SV) and attio careers (260 SV) reflect strong SERP ownership within CRM/product-focused and career-related intent, with a mix of high commercial CPC and low-cost navigational queries shaping a niche SEO positioning. The top keyword 'attio crm' attracts daily searches in the dozens with a $7.84 CPC, indicating strong commercial value. The other keywords—attiot (moderate competition 61%), attios (high competition 71%), attio login (low competition 1%), and attio careers (low competition 0%)—show a mix of brand variants and navigational/recruitment intent, revealing a market positioning that is brand-centric with selective competitive pressure on non-navigational variants. Overall the domain demonstrates healthy keyword portfolio and strong organic visibility, indicating solid SEO health, clear brand recognition, and effective control of branded search real estate.

attio.com competes in the customer relationship management (CRM) and contact database space against established players like Salesforce, HubSpot, Zoho CRM and newer alternatives such as SuiteCRM, Nomi, and crm.coach. Compared to those more established players, attio.com is positioned as a modern, product-led CRM with a developer- and data-centric focus, showing disproportionately high organic traffic (66,891) relative to similarly scored domains and leveraging a sleeker UX and integrations niche to drive adoption where legacy platforms have weaker appeal.

In the CRM and contact database industry attio.com carries a Domain Authority score of 41, which places it on par with the listed peers in the table but below enterprise incumbents (e.g., Salesforce/HubSpot) that typically have much higher DA and broader backlink profiles. By targeting teams that need a customizable contact model and developer-friendly APIs, and by emphasizing clean UX, custom schema, and integrations, attio.com has generated strong word-of-mouth growth and improved organic visibility, translating into meaningful market penetration despite a mid-tier DA.