zoominfo.com traffic, backlinks, authority, and more

The site's traffic has grown by 23% year-over-year with over 1,099,476 monthly visits driven primarily by varied user interest in streaming and torrent-related content, betting and lottery services, celebrity and data-leak curiosity, adult-oriented service queries, and niche marketplace and news aggregation topics. Geographically the audience is concentrated in North America (led by the US at 41.6%), followed by strong penetration in Asia (notably India at 16.5%) and Europe (with the UK at 7.4%), reflecting a blend of enterprise and consumer demand across core English-speaking markets and rapidly growing interest from large Asian user bases that aligns with the domain's recruitment, sales intelligence and market-research utility.

The domain zoominfo.com was registered on October 16, 2003, through markmonitor, inc. and uses Cloudflare for DNS and security. At 22 years old, the domain benefits from established credibility, mature online presence, proven track record, and accumulated authority, which contribute to stronger trust signals, improved SEO potential, and a well-recognized brand footprint online.

ZoomInfo’s backlink profile shows a strong overall domain standing with a DA 70 root, but the sampled referring sites are predominantly medium-authority (DA 40-69) with some lower-authority links; notable sources include GitHub (a developer resource, DA 64) and Wikipedia (an industry leader/reference, DA 51), while the remainder are a mix of niche communities and directories rather than many DA 70+ outlets. This mixture — backed by 49,254 referring domains and a Trust Score 70 — supports robust organic visibility by providing topical relevance and breadth, contributing to sustained keyword rankings and overall SEO strength through diversified citation and referral signals.

The top-link sample shows 7 dofollow and 3 nofollow links, an approximate 70:30 dofollow-to-nofollow ratio, indicating a healthy skew toward link equity being passed from referring sites; dofollow links from higher-DA sources like GitHub and recognized communities help amplify authority transmission. Anchor text is dominated by branded mentions (approximately 60% branded), with 30% naked URLs and 10% keyword-rich/other anchors, a distribution that appears natural and low-risk for over-optimization while still providing recognizable brand signals that may only need occasional diversification.

ZoomInfo's profile — with excellent authority and trust paired with good page-level strength — signals a strong authority and high trust foundation that supports organic visibility, indicates a high-quality backlink profile, and positions the company as a competitive leader in B2B data while suggesting focused on-page and content-level improvements could convert existing credibility into broader keyword dominance.

The domain zoominfo.com shows a concentrated branded keyword portfolio dominated by high-volume navigational queries alongside several unrelated high-volume terms, indicating strong SERP presence for brand and branded variants but some noise from off-topic matches and misspellings. The top keyword 'zoominfo login' attracts daily searches in the hundreds with a $10.21 CPC, indicating moderate market presence. The other keywords — 'kissjav' (27,100, competition 0%), 'zoominfo news' (4,400, competition 2%), 'zzom info' (1,900, competition 50%), and 'thatstelugu' (18,100, competition 0%) — are largely low-competition or navigational/misspelling queries (0–2% = low competition) except 'zzom info' at 50% (moderate competition), revealing dominant branded intent, vulnerability to irrelevant traffic, and some exposure to competitive variant bidding. The domain's strengths are clear in brand-driven rankings and overall keyword reach, reflecting strong organic visibility and a healthy keyword portfolio.

zoominfo.com competes in the B2B contact data and sales intelligence space against established players like Bloomberg and Crunchbase, and newer alternatives such as RocketReach and BBB.org. Compared to these more established players, ZoomInfo shows a focused commercial market presence with high but more specialized organic traffic patterns (over 1M monthly visits) and has grown by doubling down on a rich proprietary database and sales enablement tooling that serves a clear niche of revenue teams.

In the B2B contact data and sales intelligence industry ZoomInfo’s Domain Authority score of 70 sits level with key competitors, indicating parity in overall domain strength and backlink profile versus peers listed in the competitive set. ZoomInfo’s targeting of sales and marketing professionals, its emphasis on data depth, integrations, and platform features (a high-quality contact database, intent data, and CRM integrations) has driven strong organic visibility and market penetration among revenue teams.