ftx.com traffic, backlinks, authority, and more

The site's traffic has declined by 81% year-over-year with over 4,027 monthly visits driven primarily by searches related to bankruptcy proceedings and payouts, repayment and distribution updates, brand and executive queries, and tax/form inquiries. Geographically the audience is concentrated in North America (primarily the US at 19.0%), Asia-Pacific (notably Taiwan at 15.4%), and EMEA (with Turkey at 14.0%), signaling that while the domain still draws attention in core US and Asia markets its traction is fragmented across regional legal and financial hotspots rather than broad mainstream adoption.

The domain ftx.com was registered on December 17, 1999, through amazon registrar, inc. and uses AWS for DNS and security. At 26 years old, this longevity conveys established credibility and a mature online presence, offering strong trust signals, accumulated authority, and SEO benefits from a long-standing, proven track record.

The backlink profile for FTX shows a predominance of medium-authority (DA 40-69) referring domains in the top links (most top sources are around DA 52–54) with no clear presence of DA 70+ high-authority sources in the provided sample, and the links largely come from crypto news and trade outlets which I would characterize as technology publications and niche industry leaders in crypto reporting. This broad volume of links (220,936 total backlinks from 15,060 referring domains) combined with a Domain Authority of 73 and a Trust Score of 45 contributes to solid organic visibility—providing topical relevance and citation signals that bolster the domain’s overall SEO strength despite a concentration in medium-authority outlets.

Analyzing the link types in the provided top backlinks yields a roughly 100:0 dofollow:nofollow distribution (10 dofollow and 0 nofollow in the sample), meaning most observed links are passing link equity directly, and dofollow links from the higher-end of the medium-authority sources still meaningfully contribute to ranking signals. Anchor text is overwhelmingly branded — approximately 90% branded (FTX / FTX’s), 0% naked URLs, 0% keyword-rich, and 10% other (possessive or slight variations), which is a generally natural, low-risk profile but could benefit from a modest increase in diverse, keyword-rich and URL anchors to improve topical relevance without over-optimization.

FTX presents a mixed SEO profile with high page-level authority that enables individual pages to rank well and capture organic visibility, but alongside moderate domain strength and moderate trust this points to limited site-wide ranking power and backlink diversity—meaning FTX can compete on specific queries yet must rebuild broader authority, improve link quality and trust signals to achieve strong competitive positioning.

The domain ftx.com shows a concentrated keyword portfolio centered on claims and account access, capturing top SERP placements across high-intent queries with a cumulative monthly search volume of ~1,790 and uniformly $0 CPC alongside 0% competition, reflecting a branded, recovery-focused informational footprint. The top keyword 'ftx claims' attracts daily searches in the dozens with a $0 CPC, indicating solid brand recognition. The other keywords — 'ftx claims portal' (480 SV), 'ftx login' (320 SV), 'ftx claim' (260 SV), and 'ftx customer claims portal' (140 SV) — all hold position 1 with 0% competition, revealing a low-competition, high-intent niche where the domain dominates query intent and serves a claimant/customer audience rather than a commercial buyer market. Overall the domain exhibits strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

ftx.com competes in the cryptocurrency exchange and digital asset trading space against established players like Binance, Coinbase, Kraken, and newer alternatives such as Bybit and KuCoin. Compared with more established players it shows modest direct traffic but benefits from strong backlink profiles and a clear niche — notably a derivatives-focused product set and professional trader features — which has driven bursts of user acquisition and liquidity-driven engagement rather than broad consumer-market share.

With a Domain Authority score of 45 in the cryptocurrency exchange industry, ftx.com sits on par with several niche competitors listed (all showing a DA of 45) but below the highest-profile global exchanges, indicating similar backlink reach but room to grow in brand authority. Its targeting toward professional traders and institutional participants, combined with advanced order types, derivatives liquidity, and exchange integrations, has translated into targeted organic visibility and market penetration among active traders despite lower aggregate visitor counts than some peers.