insightly.com traffic, backlinks, authority, and more

The site's traffic has grown by 14% year-over-year with over 15,754 monthly visits driven primarily by demand for cloud-based CRM capabilities, sales and customer management solutions, compliance-ready CRM options, and interest in low-cost or free CRM tools. The audience is concentrated in North America (primarily the US) at 55.5%, followed by strong adoption in Asia (led by India) at 12.2%, and Europe (led by the UK) at 9.1%, reflecting a core US enterprise market with meaningful expansion into high-growth APAC and established UK/EU SaaS markets.

The domain insightly.com was registered on May 26, 2008, through godaddy.com, llc and uses Cloudflare for DNS and security. At 17 years old, this longevity signals established credibility, mature online presence, and accumulated authority, which can strengthen trust signals, support higher domain authority, and provide SEO benefits from a proven track record.

The backlink profile for Insightly shows a mix of mostly medium-authority (DA 40-69) and several lower-authority (DA <40) referring domains, with the highest visible top link at DA 51 and a notable presence of sources that resemble technology publications, developer resources, and regional news outlets rather than any DA 70+ mega publishers or clear industry leaders in the sample data. This distribution — combined with a healthy volume of total backlinks (86,393) and 7,095 referring domains — contributes to steady organic visibility and a moderate SEO strength given the domain’s overall Trust and Domain Authority levels, but it also indicates room to grow authority by earning more links from top-tier domains.

The top-link sample shows 2 dofollow and 8 nofollow links, yielding an approximate dofollow:nofollow ratio of 20:80 (approximately 18:82) which reflects a nofollow-heavy profile in this subset; however, the presence of dofollow links from medium-authority sources still helps pass meaningful link equity when present. Anchor text is overwhelmingly branded — with ~90% branded, ~10% naked URLs, 0% keyword-rich, and 0% other in the sample — which is a largely natural and safe distribution for brand protection but suggests limited keyword-rich linking that could be targeted more strategically to boost relevance for priority search terms.

Insightly shows a moderate domain authority coupled with a strong page-level authority and moderate trust, indicating it can compete effectively for mid-tail and long-tail keywords and leverage well-performing pages for traffic but will struggle to win highly competitive head terms without improving its backlink quality and trust signals to reach a more competitive market position.

The domain insightly.com has a concentrated keyword portfolio centered on branded and product-specific CRM terms, high-value commercial phrases, and a mix of informational queries that position it as a CRM SaaS authority with strong SERP placement across both branded and category-level searches. The top keyword 'insightly login' attracts daily searches in the dozens with a $12.43 CPC, indicating solid brand recognition. The other keywords — insightly crm (590 SV, $15.03 CPC, 45% competition, moderate), cloud based crm software (5,400 SV, $17.83 CPC, 0% competition, low), insightly crm system (260 SV, $12.72 CPC, 53% competition, moderate), and guidelines for structuring contact notes crm (1,300 SV, $0 CPC, 0% competition, low) — reveal a mix of commercial and informational intent with mostly low-to-moderate competition that suggests defensible niche positioning and room to capture broader category demand. The domain’s key strengths are strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

insightly.com competes in the CRM and small business sales automation space against established players like Salesforce, HubSpot, Zoho CRM and newer alternatives such as Creatio, OnePageCRM, JetpackCRM, and Jelvix. Compared to those more established names, Insightly shows moderate organic traffic (15,754) and similar backlink depth but a smaller market presence than leaders like Creatio (41,817 organic visits), positioning itself as an SMB-focused platform that grows via a niche emphasis on combining CRM with project management and straightforward integrations that drive steady referral and self-serve acquisition.

insightly.com sits at a Domain Authority score of 43 within the CRM and sales automation industry, which is essentially on par with the listed competitors in the set but likely below major enterprise leaders, indicating comparable SEO strength but room to outrank peers through content and link growth. The product targets small-to-mid market users with features like combined CRM/project workflows, native integrations and a simple UI—these key differentiators and emphasis on ease-of-use and integrated project-sales workflows have delivered organic visibility and incremental market penetration through word-of-mouth and targeted SMB acquisition.