lever.co traffic, backlinks, authority, and more

The site's traffic has declined by 6% year-over-year with over 52,865 monthly visits driven primarily by hiring and recruitment-related intents — including candidate logins, employer career pages, brand-specific job searches, and other job-seeker queries that reflect strong interest in talent acquisition and employer branding. Traffic is concentrated in Asia-Pacific (led by India) at 50.1%, North America (US, Canada, Mexico) at 40.4%, and Europe at 5.5%, indicating the domain's core audience is APAC and North American job markets and aligning with its presence in recruitment and enterprise hiring services.

The domain lever.co was registered on July 20, 2010, through namecheap, inc. and uses AWS for DNS and security. At 15 years old, the domain signals established credibility, a mature online presence, a proven track record, and accumulated authority that translate into stronger trust signals and potential SEO benefits from long-term history.

Lever shows an overall strong domain footprint with a site-level DA 71 indicating high-authority, but the referring links in the sample skew toward medium-authority (DA 40-69) and lower (most top sources are DA 51 or below), coming from technology publications, the Chrome Web Store/developer resources, and Medium posts rather than a large number of industry leaders; this mixed quality profile — combined with 55,132 referring domains and millions of backlinks — underpins organic search performance and contributes materially to the site’s overall SEO strength. However, because many prominent individual backlinks in the sample are lower-DA or nofollow, the site’s ability to harvest maximal link equity from each mention is somewhat constrained even as scale and diversity support sustained visibility.

The top-link sample shows a dofollow-to-nofollow split of roughly 30:70 dofollow:nofollow, indicating a heavier lean toward nofollow coverage in the observed links, while the existing dofollow links from mid-level sources (e.g., DA 51) still help pass meaningful link equity and authority when present. Anchor text in the sample is dominated by naked URLs (50%), with branded anchors around 20%, other/generic anchors ~30%, and keyword-rich anchors at 0%, a distribution that looks largely natural and safe from over-optimization but could benefit from a modest increase in descriptive, authoritative keyword anchors to diversify topical signals.

Lever shows a moderate authority and moderate trust baseline paired with an excellent page-level strength, indicating that Lever has strong, high-performing pages that give it a competitive niche positioning but still needs to invest in higher-quality, trust-building backlinks and broader domain-level signals to move from solid page wins to strong authority across the site.

The domain lever.co shows a concentrated keyword portfolio focused on recruitment and ATS themes with high commercial CPCs (e.g., $46.09, $51.86) and solid branded intent across multiple top-ranking keywords (notably volumes of 880 for several branded terms and a large non-branded outlier at 22,200 for "included health"), indicating targeted industry positioning in hiring technology and applicant tracking. The top keyword 'lever ats' attracts daily searches in the dozens with a $46.09 CPC, indicating solid brand recognition. The other keywords — "lever hire" (Rank 1, 880 SV, $16.57 CPC, 19% competition = low), "lever login" (Rank 1, 880 SV, $7.8 CPC, 1% competition = low), "included health" (Rank 2, 22,200 SV, $3.68 CPC, 1% competition = low) and "lever applicant tracking system" (Rank 1, 720 SV, $51.86 CPC, 51% competition = moderate) — show a mix of low-competition branded queries and one moderately competitive high-value commercial term, revealing strong niche dominance but some headroom in competitive transactional searches. Overall, the domain benefits from strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

lever.co competes in the talent acquisition and applicant tracking system (ATS) space against established players like Greenhouse and newer alternatives such as Recruiterflow, Startup.jobs, and SelectSoftwareReviews. Compared to more established players, lever.co shows a mid-to-high traffic footprint (52,865 monthly organic visits) that trails Greenhouse (80,115) but outpaces several niche newcomers, reflecting a positioning that leverages a product-led growth niche focused on collaborative hiring and targeted employer branding to capture share from legacy ATS vendors.

With a Domain Authority score of 49, lever.co sits on par with its listed competitors within the talent acquisition and ATS industry, indicating equivalent domain trust and SEO potential across the peer set. By targeting mid-market and enterprise recruiters with collaborative hiring workflows, integrated sourcing, and analytics capabilities, lever.co has driven strong organic visibility and market penetration, evident in solid traffic relative to peers and comparable backlink profiles that support ongoing growth.