lever.co traffic, backlinks, authority, and more

The site's traffic has declined by 27% year-over-year with over 60,059 monthly visits driven primarily by search interest around recruitment, careers and hiring platforms, plus localization/translation services and related competitor activity. Geographically the audience is heavily concentrated in North America (~71.8% of traffic), followed by Asia‑Pacific (~14.9%) and Europe (~9.1%), a distribution that underscores Lever’s strong foothold in its primary U.S. enterprise recruiting market, meaningful engagement in growing APAC hiring demand, and a smaller but relevant presence across European talent markets.

The domain lever.co was registered on July 20, 2010, through namecheap inc and uses AWS for DNS and security. At 15 years old, this longevity indicates established credibility, accumulated authority, and a proven track record that strengthens trust signals, domain authority, and SEO performance through a mature online presence and historical backlink and engagement profiles.

Lever's backlink portfolio shows a mix of authority levels with a recorded presence of DA 70+ (overall Domain Authority listed at 71) alongside many medium-authority (DA 40-69) links (site-level DA 49 and Trust Score 49), with notable links coming from developer resources (Chrome Web Store), technology publications (Medium), and various job boards—indicative of diverse source types rather than solely top-tier editorial pickups. This distribution supports Lever's organic visibility by combining a few high-DA signals with broad medium-DA coverage that collectively bolster domain relevance and topical authority, strengthening its overall SEO strength for hiring and product-related queries.

The top-link sample shows a dofollow-to-nofollow split of roughly 30:70, indicating a predominance of nofollow links but still a meaningful share of dofollow backlinks from higher-DA sources that will pass link equity and help with ranking. Anchor text is heavily skewed toward branded anchors — approximately 80% branded, 10% naked URLs, 0% keyword-rich, and 10% other — a largely natural profile (strong brand focus) though the lack of keyword-rich anchors suggests limited topical anchor diversity that could be improved for richer keyword relevance.

Lever shows high page-level authority that supports strong rankings for specific content, but its moderate domain authority and trust signal site-wide limitations and potential backlink quality concerns, meaning Lever is competitive in targeted keywords and content-driven SERPs yet may struggle against larger, more authoritative competitors without further trust-boosting and domain-strengthening link acquisition.

The domain lever.co presents a mixed portfolio focused on recruitment and company-branded queries with high-volume informational terms like included health, palantir jobs/careers (~12,100 volume each) alongside branded product searches such as rws (12,100) and a strong transactional term lever hire (1,000), indicating a recruitment/tech audience and solid SERP presence across both brand and hire-related intents. The top keyword 'included health' attracts daily searches in the hundreds with a $4.37 CPC, indicating strong commercial value. The other four keywords show low to moderate competition—rws at 9% and lever hire at 20% sit in low-competition niches with higher CPCs (notably $8.28 and $16.28), while palantir jobs and palantir careers at 1% each reflect low competition informational/brand interest—together these levels suggest a market positioning that benefits from targeted recruitment and brand-related visibility rather than mass paid-search competition. The domain's strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance.

The lever.co frontend is built with a mix of modern UI technologies—React, Vue, Tailwind CSS, and legacy jQuery—which together enable component-driven development, rapid styling with utility-first CSS, and pragmatic compatibility for older widgets, improving developer experience and supporting fast, interactive pages with benefits like optimal SEO and server-side rendering patterns where applicable. The backend and delivery stack uses Amazon EC2 infrastructure alongside nginx and edge delivery via Amazon CloudFront and Cloudflare, providing reliability, horizontal scalability, and global distribution of static content while nginx handles efficient HTTP serving and request routing.

The security and DNS layer leverages LetsEncrypt, Cloudflare SSL, and HSTS to ensure strong TLS encryption, enforced HTTPS, and robust DNS management with DDoS protection and CDN-assisted delivery for fast load times across regions. Observability and user-insight tooling such as Google Analytics, Segment, Hotjar, and New Relic round out the stack to improve monitoring, conversion analysis, session insights, and performance troubleshooting while modern CSS practices (e.g., Tailwind CSS) streamline styling and developer velocity.

lever.co competes in the talent acquisition and applicant tracking system (ATS) space against established players like Greenhouse and Dover, and newer alternatives such as Startup.jobs and WorkatHT. Compared to more established players, lever.co shows stronger organic traffic (60,059 vs Greenhouse's 54,054) and a comparable backlink footprint, positioning it as a growth-oriented ATS that leverages a candidate-centric pipeline and seamless integrations to carve a niche among mid-market and scaling tech employers.

lever.co has a Domain Authority score of 49 in the talent acquisition and ATS industry, which places it on par with the listed competitors and indicates similar baseline authority across the vertical. By targeting hiring managers and in-house recruiting teams with features like collaborative hiring workflows, deep integrations, and analytics-driven sourcing, lever.co has driven strong organic visibility and tangible market penetration among growing companies.