lusha.com traffic, backlinks, authority, and more

The site's traffic has declined by 10% year-over-year with over 20,864 monthly visits driven primarily by search and referral interest in event and local business services, plus niche brand and portal lookups across South Asian and small-business verticals. Geographically the audience is concentrated in Asia-Pacific (led by India at 32.2%), Europe (led by the UK at 10.8%) and North America (led by the US at 9.5%), indicating strong traction in South Asian markets with meaningful demand in Western markets that suggests opportunities for localized offerings and targeted enterprise outreach.

The domain lusha.com was registered on July 9, 1999, through amazon registrar, inc. and uses AWS for DNS and security. At 26 years old, this age signals established credibility, a mature online presence, a proven track record, and accumulated authority that can contribute to stronger trust signals and long-term SEO benefits.

The backlink profile for Lusha shows a mix of predominantly medium-authority (DA 40-69) and lower-authority (DA <40) referring sites, with few or no DA 70+ / high-authority placements among the top links; notable source types include technology publications, industry reviews and developer or community resources (e.g., Medium posts and review sites) which contribute to topical relevance. This breadth — with a DA ~54, ~229,697 backlinks and 7,423 referring domains — supports Lusha’s organic visibility and provides a solid baseline of link diversity and topical signals, though the preponderance of lower-authority and nofollow links tempers the amount of direct link equity fueling rankings.

From the sampled top links there is an approximate dofollow:nofollow ratio of 30:70, indicating a 70% nofollow-heavy distribution; while dofollow links from higher-authority sources typically pass valuable equity, the dofollow examples here are mostly lower-DA, so their individual link equity contribution is modest. Anchor text is fairly varied with roughly 36% branded (e.g., “Lusha”), 27% naked URLs (e.g., “http://lusha.com/”, “lusha.com”, “exuberante.com”), 0% clearly keyword-rich, and 36% other/call-to-action anchors (e.g., “Visite el sitio”, “Ir a lusha.com”), a distribution that appears natural but could benefit from a small increase in high-authority dofollow links and selective, contextual keyword-rich anchors to strengthen targeted SEO signals.

Lusha shows a good overall authority and page-level strength that provides a solid foundation for organic visibility, but its moderate trust signals and current backlink/credibility profile mean it must invest in higher-quality links, content, and trust-building to move from a competitive but not market-leading position into the top tier of its category.

The domain lusha.com consolidates a mixed keyword portfolio spanning branded account access, pricing intents, data/contact queries and phone lookup terms, showing concentrated high-volume entries like contacts email address creativegaming (3,600) and branded mid-volume terms while CPCs range from $0 to $15.5 and competition varies from 0% to 69%, reflecting a niche SaaS/contact-data positioning. The top keyword 'lusha login' attracts daily searches in the dozens with a $15.5 CPC, indicating solid brand recognition. The other keywords — lusha pricing (SV 590, CPC $9.81, competition 69% - high), contacts email address creativegaming (SV 3,600, CPC $0, competition 0% - low), luscha (SV 170, CPC $11.8, competition 57% - moderate) and 44 7958 023996 (SV 880, CPC $0, competition 0% - low) — reveal a mix of strong commercial intent under high competition for pricing and several low-competition lookup queries that point to support/lead-gen traffic. Overall the domain demonstrates healthy keyword portfolio and competitive SEO performance.

lusha.com competes in the B2B contact data and sales intelligence space against established players like ZoomInfo, Clearbit, and Apollo and newer alternatives such as Ensun.io, Kaspr.io, BookYourData.com, and yuo.be. Compared with the larger incumbents, lusha.com shows stronger organic traffic (20,864 in the provided set) and a visible niche position — it appears to capture mid-market sales teams through lighter-weight integrations and ease of use, while the comparable backlink counts across peers suggest similar link profiles or data partnerships rather than a dominance in domain authority alone.

The domain holds a Domain Authority score of 50, which in the B2B contact data and sales intelligence industry places it on par with the listed competitors rather than above larger legacy providers. Lusha’s focus on targeting sales and recruitment users, with features like browser extensions, CRM plugs, and emphasis on data accuracy and quick lead enrichment, has driven organic visibility and market penetration among SMBs and growth-stage teams, translating into measurable traffic advantages and steady word-of-mouth growth.