moralis.io traffic, backlinks, authority, and more

The site's traffic has declined by 80% year-over-year with over 17 monthly visits driven primarily by developer-focused API and SDK interest, monetization/payment-related queries, and infrastructure/node-related search intent. The audience is concentrated in North America (led by the US at 39.0%), followed by Europe (France and broader EU activity at 18.5%) and Asia-Pacific (India at 15.8%), suggesting the site still attracts core blockchain developer and infrastructure stakeholders in key tech markets but needs stronger localization and product messaging to recover traction.

The domain moralis.io was registered on January 23, 2021, through ascio technologies, inc. danmark - filial af ascio technologies, inc. usa and uses Cloudflare for DNS and security. At 5 years old, this domain benefits from a proven track record, accumulated authority, and a mature online presence that strengthen trust signals, support improved search visibility, and indicate stability to users and search engines.

Moralis’s backlink profile is dominated by low-authority (below DA 40) referring domains, with most top links showing DA in the low 20s and teens, though links come from notable developer resources and technology publications such as GitHub, Medium posts, Ethereum Stack Exchange and ethereum.org which act as important topical and community signals despite modest DA; there are no DA 70+ or clearly high-authority domains in the supplied top links. This distribution still supports Moralis’s organic visibility by providing relevant, niche topical endorsement from developer and industry sources, contributing to crawl frequency, topical relevance, and incremental SEO strength even if the raw authority numbers are modest.

The provided top-link sample shows an even split of dofollow vs nofollow links (5 dofollow : 5 nofollow), an approximately 50:50 distribution, meaning Moralis benefits from link equity passed by the dofollow links while nofollow links still drive referral traffic and brand signals. Anchor text is predominantly branded: about 60% branded, 20% naked URLs, 0% keyword-rich, and 20% other/generic (e.g., “Home Page”), a mostly brand-heavy profile that looks natural for a company but could be strengthened with a small, careful increase in relevant keyword-rich anchors for SEO relevance.

Moralis shows a moderate on-page authority but overall needs improvement in domain and trust signals, indicating a weak trust profile and limited competitive visibility that will hinder organic rankings against established rivals unless it invests in high-quality backlinks, improved site trust signals, and deeper content to convert page-level strength into broader domain authority.

moralis.io competes in the Web3 developer platforms and blockchain backend services space against established players like Infura, Alchemy, QuickNode, and newer alternatives such as Pocket Network and Ankr. It is positioned as a developer-friendly, SDK-first alternative with modest organic traffic (reported at 17) compared with larger incumbents but a surprisingly large backlink footprint that indicates strong ecosystem integrations and partnerships, with its real-time sync, multi-chain SDKs, and low-friction onboarding serving as the niche differentiators driving adoption.

The domain has a Domain Authority score of 23 within the Web3 developer platforms industry, which places it on par with the immediate competitors in the provided dataset but below leading incumbents that typically show higher DA and traffic. moralis.io targets developer-centric users with features like SDKs, real-time data synchronization, and multi-chain support, which has translated into organic visibility and strong word-of-mouth growth despite a mid-range DA and modest direct traffic.