neon.tech traffic, backlinks, authority, and more

The site's traffic has declined by 54% year-over-year with over 462 monthly visits driven primarily by developer and technical interest areas such as pricing and cost queries, PostgreSQL integration and cloud DB functionality, documentation and console usage, and authentication/provider considerations. Traffic is heavily concentrated in Asia‑Pacific (led by India and Indonesia) at ~69%, followed by North America (primarily the US) at ~13%, and Latin America at ~9%, indicating the domain’s strongest traction is in APAC developer markets while U.S. presence is significant but smaller, which has clear implications for localization, support, and go‑to‑market focus.

The domain neon.tech was registered on April 6, 2022, through markmonitor, inc. and uses Cloudflare for DNS and security. At 3 years old, the domain is in a phase of developing authority and a growing online presence, offering improving trust signals and SEO benefits as it builds content, backlinks, and user engagement that can translate into increased visibility and credibility.

Neon’s backlink profile shows a mixed but usable quality distribution with several medium-authority (DA 40-69) sources—like the DA60 entry and DA46 Databricks mention—alongside a larger number of lower-authority (below DA 40) referring domains; there are no DA 70+ or clearly high-authority global outlets, but notable sources include developer resources, technology publications, and industry leaders (e.g., Databricks, GitHub, DeepMind mentions) that add topical relevance. This blend of links, combined with a sizeable set of referring domains (6,322) and large backlink volume, contributes positively to Neon’s organic visibility by providing topical citation and crawl signals that bolster its overall SEO strength and trust footprint despite the moderate domain authority averages.

The top-link sample shows a dofollow-to-nofollow split of roughly 60:40, indicating a healthy presence of link equity distribution where dofollow links from medium-authority sources are positioned to pass meaningful link juice. Anchor text distribution in the sample is primarily branded (Neon) 50%, naked URLs (neon.tech) 40%, and keyword-rich (Neon Database) 10%, a pattern that appears natural and relatively safe—branded and URL anchors dominate, which is healthy for diversification though continued growth of contextual keyword-rich anchors from higher-DA sources would further strengthen relevance.

neon.tech displays strong page-level authority but only moderate domain authority and moderate trust, which means it can rank specific pages effectively yet remains vulnerable to more established competitors and should focus on building a higher-quality backlink profile and trust signals to improve sitewide SEO and competitive positioning.

The domain neon.tech demonstrates a focused keyword portfolio centered on product and developer-oriented queries with strong top-positioning across its core terms and generally low competition, signaling a niche, technically targeted SEO positioning and clear commercial intent. The top keyword 'neon.tech' attracts daily searches in the dozens with a $7.89 CPC, indicating solid brand recognition. The other keywords — "neon console" (Pos 1, SV 260, CPC $0, Competition 0%), "neon db" (Pos 2, SV 1,900, CPC $7.82, Competition 11%), "neon database" (Pos 2, SV 1,900, CPC $8.56, Competition 15%), and "neon mcp server" (Pos 2, SV 110, CPC $0, Competition 2%) — show low competition (0–15%) and high intent around database and developer tooling, revealing a market positioning that favors technical users and product-led growth rather than broad consumer demand. Overall the domain exhibits strong organic visibility, healthy keyword portfolio, and competitive SEO performance.

neon.tech competes in the cloud-native developer tooling and identity/authentication space against established players like Okta, Auth0, AWS Cognito, and newer alternatives such as Clerk, Supabase Auth, and NeonSSO. Compared to those incumbents, neon.tech shows modest direct organic traffic (462) relative to peers like neonsso.com (1,643) but leverages an unusually large backlink footprint in the dataset, and it is positioned as a developer-first, lightweight integration option that targets a niche of teams prioritizing fast onboarding and tight cloud-native workflows.

With a Domain Authority score of 35, neon.tech sits level with the other listed domains in the table but lags behind major industry incumbents in overall web authority, signaling that while it competes well among similar startups it has room to grow authority within the broader developer infrastructure industry. The site targets developers and small engineering teams with API-first tooling, simple SSO integrations, and an emphasis on low-friction adoption, which has driven strong word-of-mouth and incremental organic visibility despite modest raw traffic.