cockroachlabs.com traffic, backlinks, authority, and more

The site's traffic has declined by 54% year-over-year with over 24,001 monthly visits driven primarily by content related to database architecture and modernization, SQL/schema operations, scalability and deployment patterns, and risk/uncertainty concepts. Geographically the audience is concentrated in North America with the US at 37.8% and Canada at 5.6%, and a strong single-country presence from India at 24.5%, indicating a core target market in North American enterprise and developer communities with significant adoption and interest coming from South Asian engineering teams and a moderate European footprint supporting the domain's positioning in the global database and developer tooling industry.

The domain cockroachlabs.com was registered on January 23, 2015, through squarespace domains ii llc and uses Google Cloud for DNS and security. At 11 years old, the domain benefits from established credibility, a mature online presence, a proven track record, and accumulated authority, which enhance trust signals, SEO performance, and overall reputation.

The backlink profile for Cockroach Labs is anchored mainly by medium-authority (DA 40-69) sources with very few or no DA 70+ placements in the sample; most top links come from developer resources, technology publications, and industry leaders on platforms like GitHub, conda-forge, Index Ventures and Wired, indicating a respectable but not elite authority mix. This distribution supports organic visibility by providing topical relevance and referral traffic from developer-focused ecosystems, contributing to solid SEO strength through volume and topical trust even if top-tier domain authority is limited.

The sample shows an approximately 50:50 split of dofollow to nofollow links (5 dofollow, 5 nofollow), a balanced distribution where dofollow links from the higher DA entries in the set still pass meaningful link equity to the site. Anchor text is dominated by branded (Cockroach Labs) ~40%, naked URLs (cockroachlabs.com/http://cockroachlabs.com) ~30%, keyword-rich (go-cockroach, CockroachDB) ~20%, and other ~10%, a largely natural profile skewed toward branding that is healthy but could benefit from a modest increase in diverse, high-quality keyword-rich anchors.

Cockroach Labs shows a moderate domain authority combined with a strong page-level authority and moderate trust, indicating a solid content and on-page SEO foundation that gives it a competitive mid-market position but also signals it needs to earn more high-quality backlink trust to outcompete higher-authority rivals and improve long-term search resilience.

The domain cockroachlabs.com demonstrates a focused keyword portfolio centered on database and product-brand terms with top-performing queries like cockroachdb (3,600 SV, $4.98 CPC, 6% comp) and strong category intent keywords such as upsert (2,900 SV, $0 CPC, 0% comp), indicating tight topical relevance across developer and hiring audiences. The top keyword 'cockroachdb' attracts daily searches in the hundreds with a $4.98 CPC, indicating strong commercial value. The other keywords — upsert (low competition 0%, developer intent), cockroach labs careers (low competition 0%, recruiting intent), sql for update (low competition 1%, SQL learning intent) and cockroach labs inc (low competition 5%, corporate/brand intent) — are all low-competition terms that reveal a niche market positioning focused on technical users and employer branding rather than broad consumer demand. The domain’s strengths include strong organic visibility, a healthy keyword portfolio, and competitive SEO performance driven by high-ranking, intent-rich keywords.

cockroachlabs.com competes in the distributed SQL and cloud-native database platform space against established players like PostgreSQL, PingCAP, PlanetScale, and newer alternatives such as Yugabyte. Compared with more established projects, Cockroach Labs shows a mid-level traffic footprint (about 24k organic visits) versus incumbents like postgresql.org (245k) but leverages a resilience- and cloud-native-first positioning and strong engineering reputation to capture developer mindshare and product-led growth in cloud and multi-region niches.

The site’s Domain Authority score of 45 places it on par with key competitors in the distributed SQL/cloud database industry, signaling similar backlink profiles and baseline search credibility across the category. Cockroach Labs targets cloud-native developers and enterprises with strong global consistency, automatic replication, and PostgreSQL-compatible SQL features, which has driven organic visibility, developer-driven adoption, and steady market penetration despite larger incumbents.