upstash.com traffic, backlinks, authority, and more

The site's traffic has grown by 66% year-over-year with over 9,125 monthly visits driven primarily by a mix of developer-focused interest in serverless data and messaging platforms, Redis-related adoption signals, and searches tied to product updates and platform access. Traffic is concentrated in North America (≈62.3%), followed by Latin America (≈10.1%) and Europe (≈23.2%), reflecting a strong presence in the US developer and cloud markets, meaningful traction in Brazil, and broad interest across European tech hubs that align with the domain's target markets in cloud-native and developer tooling.

The domain upstash.com was registered on June 23, 2015, through namecheap inc and uses AWS for DNS and security. At 10 years old, the domain likely benefits from established credibility, proven track record, and accumulated authority, signaling strong trust signals, improved SEO potential, and a mature online presence that can boost search rankings and user confidence.

The backlink profile for Upstash is dominated by lower-authority referring domains (most top links are in the DA <40 range, with examples clustered around DA 11–20), and there are no clear high-authority (e.g., DA 70+ or even DA 40–69) sources among the sampled top links; instead links come from developer resources, technology publications, and community blogs which provide relevance but limited authority. This mix supports topical relevance and can help organic visibility for technical queries, but the overall impact on domain-level rankings is constrained by the modest authority levels and middling SEO strength signals (Domain Authority/Trust Score in the mid-30s).

Based on the sample, the dofollow-to-nofollow distribution is roughly 30:70, indicating a predominance of nofollow placements in the top links, so only a minority of links are passing traditional link equity and the few dofollow links from higher-trust developer resources still provide most of the carried value. Anchor text is heavily skewed toward branded anchors at about 80% (branded), with 20% (naked URLs) and 0% (keyword-rich), a pattern that is natural for a growing product brand but suggests an opportunity to diversify with more descriptive keyword-rich anchors to strengthen topical relevance.

Upstash shows a moderate authority and moderate trust profile with relatively stronger page-level signals, indicating it can rank for niche and product-specific queries but remains at a competitive disadvantage vs higher-authority incumbents and would benefit from a focused strategy to build a high-quality backlink profile, improve content depth, and shore up trust signals to move into a stronger competitive position.

The domain upstash.com demonstrates a compact, brand-focused keyword portfolio centered on Redis and proprietary product terms, with mostly low-competition technical and developer-oriented queries that reflect niche, intent-driven search behavior. The top keyword 'upstash redis' attracts daily searches in the dozens with a $8.76 CPC, indicating solid brand recognition. The other keywords — 'upstach' (210), 'uptash' (170), 'context7 api key' (880), and 'upstash mcp' (140) — have search volumes from 140–880 and competition levels of 0–6% (low competition), signaling a developer audience, limited paid bidding, and strong ownership of branded/technical SERPs. Overall the domain shows strong organic visibility and a healthy keyword portfolio, underpinned by high rankings on low-competition, high-intent queries.

upstash.com competes in the serverless data store and managed Redis/Kafka for serverless applications space against established players like redis.io and newer alternatives such as dragonflydb.io and valkey.io. Compared to more established players, upstash.com shows a mid-tier but growing market presence — its organic traffic (9,125) is well below redis.io (68,482) but ahead of dragonflydb.io (1,303) and close to valkey.io (10,929), indicating a niche focus on cloud-native/serverless use cases and developer ergonomics (low-cost, pay-per-request pricing) that drives concentrated, developer-centric traffic rather than broad enterprise reach.

The domain’s Domain Authority score of 36 places upstash.com on par with competitors in the serverless data store industry, signalling comparable backlink profiles and SEO potential even as traffic distribution diverges sharply across peers. By targeting serverless developers, emphasizing pay-per-request billing, simple cloud integrations, and lightweight managed Redis/Kafka offerings, upstash.com has achieved strong word-of-mouth growth and organic visibility within its niche, supporting steady market penetration despite larger incumbents.