hasura.io traffic, backlinks, authority, and more

The site's traffic has declined by 59% year-over-year with over 3,798 monthly visits driven primarily by users seeking database connectivity and tooling, SQL server and client resources, and GraphQL-related integration and usage guidance. The audience is concentrated in Asia‑Pacific (~61.7%), followed by North America (~22.5%) and Europe (~8.6%), a distribution that aligns with Hasura's strong developer adoption in APAC and established enterprise interest in North America while indicating limited traction across European markets relative to those core regions.

The domain hasura.io was registered on February 12, 2015, through cloudflare, inc and uses Cloudflare for DNS and security. At 11 years old, the domain benefits from established credibility, a mature online presence, and accumulated authority that contribute to stronger trust signals, improved domain authority, and long-term SEO advantages.

Hasura’s backlink set is dominated by a mix of medium-authority (several referring domains in the DA 40-69 range, e.g., a DA 61 HaskellWiki and a DA 44 Medium post) and lower-authority sources (multiple DA below 40 entries from GitHub and niche Medium posts), with links largely coming from developer resources, technology publications, and community posts rather than clear high-authority editorial sites. This composition supports Hasura’s topical relevance in developer and tech circles and contributes useful referral traffic and topical signals that bolster organic visibility, though the lack of many DA 70+ placements limits maximal SEO authority gains.

The sample top-link set shows an overwhelmingly nofollow profile (10 nofollow vs 0 dofollow in the provided data), an approximate 0:100 dofollow-to-nofollow distribution in this subset, meaning there is little direct link equity being passed from these specific top referees even though any future dofollow placements from high-authority sources would significantly pass link equity. Anchor text is heavily skewed toward branded and URL forms—approximately 60% branded (Hasura), 40% naked URLs (hasura.io/http://hasura.io), 0% keyword-rich—which is a natural, low-risk profile for organic growth but would benefit from a measured increase in descriptive, keyword-rich anchors from authoritative sites to diversify signals.

Hasura shows a moderate domain authority and moderate trust paired with a strong page-level authority, indicating that while individual pages rank well thanks to a high-quality backlink profile on key content, the overall site needs more domain-wide trust signals and diversified authoritative links to move from competitively positioned within its niche to challenging larger rivals in broader search visibility.

The domain hasura.io demonstrates a focused keyword portfolio centered on developer and product-intent queries—mixing high-volume technical terms related to PostgreSQL and GraphQL with lower-volume brand and hiring queries, indicating a niche technical audience and targeted SEO positioning. The top keyword 'psql commands' attracts daily searches in the dozens with a $1.93 CPC, indicating moderate market presence. The other keywords—'what is psql' (1,300 SV, $0.81 CPC, 10% competition), 'hasura graphql' (170 SV, $9.35 CPC, 4% competition), and the pair 'hasura careers'/'hasura career' (each 70 SV, $0 CPC, 1% competition)—all sit in the low competition band (0–33%), revealing a market that is technical and developer-focused with strong commercial intent for GraphQL but modest brand-search volume and recruitment visibility. Overall the domain shows healthy keyword portfolio and competitive SEO performance.

hasura.io is built on a modern frontend stack that combines React, legacy jQuery, Bootstrap.js components and Next.js to deliver fast, interactive pages with a strong focus on developer experience and benefits like server-side rendering and optimal SEO through static generation and hybrid rendering patterns. These frontend choices enable rapid UI iteration and performant initial loads while integrating with APIs and assets served from a robust backend.

The backend and delivery layer leverages Cloudflare, Amazon S3, nginx, and Google Cloud to provide global distribution, high availability and scalable storage/compute—Cloudflare supplies CDN and edge caching while Google Cloud and nginx handle hosting and request routing and Amazon S3 offers durable, cost-efficient asset storage, together improving reliability and scalability. On the security and observability side the site uses Cloudflare SSL, Let’s Encrypt, and HSTS to enforce HTTPS, DDoS protection, and secure DNS/content delivery for fast load times, while tools like Google Analytics, Segment, Hotjar, and Sentry provide user insights, analytics-driven optimization and error monitoring that enhance the development workflow and user experience.

hasura.io competes in the GraphQL backend and developer API platform space against established players like apollographql.com, graphql.org, neon.com and newer alternatives such as tomcam.github.io. Compared with more established players, hasura.io shows a modest organic footprint (traffic lower than Apollo and Neon) but leverages an emphasis on real-time GraphQL, instant auto-generated APIs, and open-source friendliness to capture developer mindshare and niche adoption even if overall traffic patterns trail category leaders.

The domain's Domain Authority score of 38 places it on par with peers in the GraphQL and developer tooling industry, reflecting competitive parity in backlink profile strength despite variation in absolute organic traffic. hasura.io targets developer-focused users and teams with developer DX, auto-generated GraphQL APIs, and real-time subscriptions as key capabilities, a positioning that has driven strong word-of-mouth growth, improved organic visibility, and targeted market penetration within startups and engineering teams.