splitmetrics.com traffic, backlinks, authority, and more

The site's traffic has declined by 8% year-over-year with over 5,937 monthly visits driven primarily by searches and interest around app store optimization and discovery, platform-specific developer guidance (including Android/Google Play tooling), app icon and asset specifications, and advertiser/soft-launch terminology and intent. Traffic is heavily concentrated in North America—led by the US at 46.8%—followed by Asia-Pacific dominance through India at 21.7%, and a European presence anchored by the UK at 4.1%, indicating strong product-market fit in established app-publishing markets and clear opportunities to expand localization and advertiser-focused content.

The domain splitmetrics.com was registered on August 21, 2014, through godaddy.com, llc and uses Cloudflare for DNS and security. At 11 years old, the domain benefits from established credibility and a proven track record, signaling a mature online presence and accumulated authority that can support stronger SEO performance and trust signals with users and search engines.

SplitMetrics' backlink profile is dominated by lower to mid-level sources with most top links showing Domain Authority scores below DA 40 and very few in the DA 40-69 (medium-authority) range; there are no clear DA 70+ placements, though notable source types include technology publications, developer resources, and recognized industry leaders such as Glassdoor and Crunchbase which lend credibility despite modest DA values. This concentration of mid-to-low authority links, combined with a healthy volume of referring domains (2,575) and total backlinks (20,058), provides steady visibility and contributes to SplitMetrics' organic search performance by broadening topical footprint and signaling relevance to search engines, strengthening overall SEO strength at a steady, if not premium, level.

From the sample top backlinks listed, there are 3 dofollow and 7 nofollow links, yielding an approximate 30:70 dofollow:nofollow distribution which indicates a higher prevalence of nofollow mentions; however, the dofollow links that do exist from relatively stronger or contextually relevant sources still help pass link equity and support authority growth. Anchor text distribution across the sample appears as branded 20%, naked URLs 50%, keyword-rich 10%, and other/generic 20%, a mix that looks natural (strong presence of domain anchors and branded mentions) but could benefit from more diversified keyword-rich placements to improve targeted relevance.

SplitMetrics shows a profile with a moderate authority and trust base paired with a high-quality page-level presence, indicating it can perform well for targeted content and conversions but needs to bolster site-wide links, citations, and trust signals to move from a competitive niche player to a strong authority against larger rivals.

The domain splitmetrics.com presents a focused keyword portfolio centered on app marketing, mobile UX and technical SEO topics (e.g., keyword cannibalization in seo, android pre installed apps, ios app icon size, skadnetwork news november 2025) that together signal a niche authority in app-store optimization and developer-focused content with generally low-paid search intent. The top keyword 'keyword cannibalization in seo' attracts daily searches in the dozens with a $0 CPC, indicating moderate market presence. The other four keywords — android pre installed apps (Position 1, 320 SV, $0 CPC, 0% competition), preinstalled android apps (Position 1, 260 SV, $0 CPC, 0% competition), skadnetwork news november 2025 (Position 2, 260 SV, $0 CPC, 0% competition), and ios app icon size (Position 2, 320 SV, $0 CPC, 0% competition) exhibit uniformly low competition (0% = low competition), which reveals a defensible niche positioning targeting technical and product teams rather than highly commercial keyword battles. Overall the domain demonstrates strong organic visibility, a healthy keyword portfolio, and competitive SEO performance in its specialized app-marketing vertical.

splitmetrics.com competes in the mobile app store optimization (ASO) and app marketing analytics space against established players like Singular, AppTweak, MobileAction and newer alternatives such as AppRadar. Compared with more established players, splitmetrics.com shows moderate organic traffic (5,937) beneath leaders like Singular (9,651) but benefits from similar backlink profiles, and it has carved out a position by focusing on a visual A/B testing and creative optimization niche that drives targeted customer acquisition rather than broad enterprise sales.

In the ASO and app marketing industry splitmetrics.com holds a Domain Authority score of 39, which is on par with listed competitors and indicates comparable domain trust but leaves room to outpace rivals on content depth and referral diversity. By targeting product managers and UA teams with specialized creative testing, app store preview analytics, and a UX-driven onboarding flow, splitmetrics.com has generated strong organic visibility and focused market penetration among studios prioritizing conversion optimization.