webflow.com traffic, backlinks, authority, and more

The site's traffic has grown by 1% year-over-year with over 395,638 monthly visits driven primarily by strong demand for portfolio and prototyping solutions, accessible website templates and design tools, and a mix of adjacent educational and trending content that funnel users toward site-building and creative services. Traffic is concentrated in North America (US ~40.1%), followed by Asia-Pacific (India ~12.8%) and Europe (UK ~6.5%), reflecting a core market in the US with important growth and adoption in India and steady professional/design interest from the UK that align with the domain’s focus on web design, templates, and creator tools.

The domain webflow.com was registered on March 31, 2003, through markmonitor, inc. and uses AWS for DNS and security. At 22 years old, this longevity signals established credibility, a mature online presence, and a proven track record that contributes to accumulated authority and stronger SEO trust signals.

The backlink profile for Webflow is dominated by medium-authority (DA 40-69) referring domains in the top links (most sources in the DA 56–68 range) with the broader domain showing a strong DA 82, and notable source types include marketing agencies, ecommerce templates, and digital marketing sites rather than a large number of DA 70+ press outlets or major industry leaders. This mix, combined with a high Trust Score and over 250k referring domains, contributes substantial topical relevance and referral traffic, bolstering Webflow’s organic search performance and overall SEO strength by providing broad, diversified link signals.

In the provided top links the ratio of dofollow to nofollow is effectively 100:0 (all listed links are dofollow), meaning these links are passing full link equity and reinforcing Webflow’s authority in search results. Anchor text is heavily branded — Branded 70%, Naked URLs 0%, Keyword-rich 0%, Other/Generic 30% — which is a natural, low-risk distribution that supports strong brand signals but could benefit from a modest increase in relevant keyword-rich anchors for topical depth without risking over-optimization.

Webflow demonstrates strong authority at the page level with an excellent influence that, combined with a good trust profile, positions it as a competitive market leader for high-value search targets while signaling that focused diversification of high-quality backlinks and incremental trust improvements are needed to break fully into the very top tier.

The domain webflow.com presents a concentrated keyword portfolio centered on product and navigational intent with high-volume branded queries like 6,600 for "webflow templates" and "webflow news," mid-to-high commercial signals on template-related terms ($5.47 CPC, 56% competition), strong navigational value in "webflow login" (4,400, $1.56 CPC, 1% competition), and an outlier branded/non-relevant high-volume term ("hondaqq" 8,100, 0% competition) that together reflect a platform-focused SEO footprint targeting designers, marketers, and returning users. The top keyword 'webflow templates' attracts daily searches in the hundreds with a $5.47 CPC, indicating strong commercial value. The other keywords — "webflow news" (6,600, 0% competition), "webflow login" (4,400, 1% competition), "template webflow" (2,900, $5.47 CPC, 56% competition), and the unrelated high-volume "hondaqq" (8,100, 0% competition) — show low competition for navigational/news queries and moderate competition for commercial template intents, revealing a market positioning that is authoritative for brand and product discovery but contested for conversion-focused template searches. The domain's strengths lie in strong organic visibility, a healthy keyword portfolio, and competitive SEO performance that effectively captures branded, navigational, and commercial intent.

webflow.com competes in the no-code website builder and web design platform space against established players like Wix and Awwwards and newer alternatives such as Framer and Colorlib. Compared with more established players (notably Wix, which shows much higher organic traffic), Webflow occupies a mid-to-high traffic niche—stronger than niche design resources but smaller than mass-market builders—and has grown by focusing on a pro-designer, developer-friendly feature set and visual CSS/HTML control that drives targeted adoption and differentiated product-market fit.

webflow.com has a Domain Authority score of 65, which sits on par with its listed competitors in the no-code website builder and web design industry, indicating comparable backlink profiles and baseline SEO authority across the set. By targeting professional designers and agencies with advanced visual development features, CMS flexibility, and exportable code, Webflow’s pro-designer focus and platform extensibility have driven organic visibility and steady market penetration through word-of-mouth and content-led growth.